Measuring the Effectiveness of Competitive Intelligence: Assessing & Communicating CI's Value to Your Organization [Paperback]

Jan P. Herring (Author)

Book Description

Publication Date: August 1, 1996

Measuring the Effectiveness of Competitive Intelligence: Assessing & Communicating CI's Value to Your Organization, by Jan P. Herring, 1996, 1999(2nd ed.), Society of Competitive Intelligence Professionals, 77 pages.

Competitive Intelligence (the legal collection and analysis of information regarding capabilities, vulnerabilities, and intentions of business competitors) must be "measured" to be valued by companies. Senior management expects CI to lead to appropriate and timely actions that will have a tangible impact on the business. Based on that premise, the Society of Competitive Intelligence Professionals (SCIP) sponsored research to identify useful Measures of Effectiveness for evaluating Competitive Intelligence operations. This report, by SCIP Meritorious Award winner Jan P. Herring, includes a CI Evaluation Process for determining your management's needs, expectations, and decision-making style, and advice on aligning CI operations with company goals, measuring the results in quantitative terms, and communicating the measured results to the entire organization. The findings and recommendations presented in this report mark an important milestone in furthering the development of CI as a profession.

Editorial Reviews

About the Author

Jan P. Herring has worked for over 30 years in the intelligence field, first as an intelligence officer at the CIA and later as the founding director of Motorola's intelligence program. At Motorola, his pioneering efforts resulted in the creation of the firm's Business Intelligence system -- based on national security principles -- that is today recognized by many as the most advanced operation of its kind. Now the principal partner of the consulting firm Herring & Associates, Mr. Herring helps companies design, develop, and operate their own Competitive Intelligence systems as well as improve their existing intelligence operations.

Mr. Herring is a founding member of the Society of Competitive Intelligence Professionals(SCIP) and in 1993 was awarded the Society's highest honor -- the Meritorious Award for Excellence in Competitive Intelligence -- in recognition of his contributions to the CI profession and to SCIP.

Product Details

• Paperback: 77 pages
• Publisher: Society of Competitive Intelligence Professionals (August 1, 1996)
• ISBN-10: 0962124125
• ISBN-13: 978-0962124129
• Product Dimensions: 10.6 x 8.2 x 0.3 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #6,204,330 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1.0 out of 5 stars Dated, January 8, 2003

By A Customer

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This review is from: Measuring the Effectiveness of Competitive Intelligence: Assessing & Communicating CI's Value to Your Organization (Paperback)

I am always very hesitant to give a negative review. I am sure that Jan Herring's intent was to deliver something of real value. Sadly, this book falls short of the mark. In short the information in the book is out of date and poorly presented.

The book was published several years ago and it shows. Much of the information is so old that developments since the book was published make many of the author's points moot.

In addition, the material is poorly presented. There are pages that look like they were taken directly from a presentation and stuck into the book. Often these slides while taking up space in the book do not add much value. Much of the information is simply a rehash of other papers that the author has read. Even with all this fluff the book is only 66 pages.

This book is certainly not worth its costs. Save your money and look for a more recent work.