Customer Reviews

Measuring the Effectiveness of Competitive Intelligence: Assessing & Communicating CI's Value to Your Organization

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I am always very hesitant to give a negative review. I am sure that Jan Herring's intent was to deliver something of real value. Sadly, this book falls short of the mark. In short the information in the book is out of date and poorly presented.

The book was published several years ago and it shows. Much of the information is so old that developments since the book was published make many of the author's points moot.

In addition, the material is poorly presented. There are pages that look like they were taken directly from a presentation and stuck into the book. Often these slides while taking up space in the book do not add much value. Much of the information is simply a rehash of other papers that the author has read. Even with all this fluff the book is only 66 pages.

This book is certainly not worth its costs. Save your money and look for a more recent work.