Katie Delahaye paine's "Measuring Public Relations" is the must-have practical guide to hands-on PR measurement. Emphasizing the role and evaluation of relationships, this book provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships. This book includes valuable information on measuring public relations as well as social media measurement.
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About the Author
Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. Her book, Measuring Success, the Data-Driven Communicator s guide to Measuring Public Relationships has just been published. Paine writes KDPaine s Measurement Blog and publishes The Measurement Standard. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999. For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client s marketing success. She works with some of the world s most admired companies including Raytheon, Allstate, Facebook, and Southwest Airlines. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, small businesses and government agencies. Paine was named the 2007 NH Woman Business Owner of the Year by the Small Business Administration. In 2006 she was named the Entrepreneurial Venture Creator Person of the Year by the University of New Hampshire and won the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. A Cum Laude graduate of Connecticut College's class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and a Board member of the New Hampshire Political Library. Her life is featured in Mark Albion s book, Making a life, making a living. Katie was an initial founder and former chair of the Institute for Public Relations special commission on measurement and evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine. Prior to founding The Delahaye Group, Paine was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett- Packard Personal Computer Group. An accomplished speaker, Paine frequently lectures to conferences and universities including The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators, the Institute for International Research, the International Public Relations Research Conference, Ragan Communications Conferences, the PR Executive Forum, IPRA, the University of New Hampshire and Southern New Hampshire University.
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2 of 2 people found the following review helpful
By Tara E. Hunt
Format:Paperback|Amazon Verified Purchase
KD does a great job of laying out very practical qualitative as well as quantitative measurements around social media programs. Highly recommended!
2 of 2 people found the following review helpful
By L. Hudson
Format:Paperback
Despite the academic nature of the subject "Measuring Public Relationships" is uncomplicated, easy to digest and I would happily recommend it to PR professionals and those studying public relations. It provides valuable insights and practical examples and focuses on a wide variety of disciplines under the public relations umbrella. Leon Hudson, Chong Newztel, New Zealand
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