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2 of 2 people found the following review helpful:
4.0 out of 5 stars
Finally! Measurements!,
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This review is from: Measuring Public Relationships: The Data-Driven Communicator's Guide to Success (Paperback)
KD does a great job of laying out very practical qualitative as well as quantitative measurements around social media programs. Highly recommended!
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A practical guide,
This review is from: Measuring Public Relationships: The Data-Driven Communicator's Guide to Success (Paperback)
Despite the academic nature of the subject "Measuring Public Relationships" is uncomplicated, easy to digest and I would happily recommend it to PR professionals and those studying public relations. It provides valuable insights and practical examples and focuses on a wide variety of disciplines under the public relations umbrella. Leon Hudson, Chong Newztel, New Zealand
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Measuring Public Relationships: The Data-Driven Communicator's Guide to Success by Katie Delahaye Paine (Paperback - December 12, 2007)
Used & New from: $20.76
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