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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) [Paperback]

by Thomas Tullis, William Albert
4.8 out of 5 stars  See all reviews (21 customer reviews)

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Book Description

March 31, 2008 0123735580 978-0123735584 1
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.

. Presents criteria for selecting the most appropriate metric for every case
. Takes a product and technology neutral approach
. Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed


Editorial Reviews

Review

"If Tom and Bill could convince me, perhaps the world's biggest fan of qualitative testing, that usability metrics are really valuable-which they have, in this wonderful book-then there's no doubt they'll convince you. I loved reading this book, because it was exactly like having a fascinating conversation with a very smart, very seasoned, and very articulate practitioner. They tell you everything you need to know (and no more) about all the most useful usability metrics, explain the pros and cons of each one (with remarkable clarity and economy), and then reveal exactly how they actually use them after years and years of real world experience. Invaluable!" Steve Krug, author of Don't Make Me Think: A Common Sense Approach to Web Usability

"This book is a great resource about the many ways you can gather usability metrics without busting your budget. If you're ready to take your user experience career to the next level of professionalism, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended."
Jakob Nielsen, Principal, Nielsen Norman Group, author of Usability Engineering and Eyetracking Web Usability

"If you do any type of usability testing, you need this book. Tullis and Albert have written a clear and comprehensive guide with a common-sense approach to usability metrics."
Ginny Redish, President of Redish and Associates, Inc., author of Letting Go of the Words

About the Author

Tom Tullis is Vice President of Usability and User Insight at Fidelity Investments and Adjunct Professor at Bentley University in the Human Factors in Information Design program. He joined Fidelity in 1993 and was instrumental in the development of the company's usability department, including a state-of-the-art Usability Lab. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek , Business 2.0 , Money , The Boston Globe , The Wall Street Journal , and The New York Times.

Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors in Information Design at Bentley University and a frequent instructor at the International Usability Professional's Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is coauthor (with Tom Tullis) of Measuring the User Experience and Beyond the Usability Lab. He is on the editorial board for the Journal of Usability Studies.

Product Details

  • Series: Interactive Technologies
  • Paperback: 336 pages
  • Publisher: Morgan Kaufmann; 1 edition (March 31, 2008)
  • Language: English
  • ISBN-10: 0123735580
  • ISBN-13: 978-0123735584
  • Product Dimensions: 9.1 x 7.6 x 0.7 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #362,199 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
18 of 19 people found the following review helpful
By Jaromad
Format:Paperback
Finally, a book that brings together all the best practices and methods for collecting, analyzing and presenting metrics for usability evaluations from all the best (and most reliable) sources. The book is concise and succinct, and draws so much of its content from industry research and experience. It's pure gold!

I simply couldn't believe that everything I have learned (through experience) and read (through research) over the last 7 years was put into one place!

In my opinion, this book will easily become required reading (as Jakob Nielsen's - "Usability Engineering") and used by those new to the field, and practitioner's as reference.
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8 of 8 people found the following review helpful
5.0 out of 5 stars a "must have" for usability practitioners May 3, 2008
By LLD
Format:Paperback
Evaluation is near and dear to my heart and this book is straight forward, easy to read and gets right to the point. It is pragmatic and practical -- exactly the kind of book practitioners need. But it is also nice for those of us that think of ourselves as applied researchers too. It not only talks about various measurements -- how to take them, how to present them, when to use them and their positives and negatives etc., but it also gives a briefing and/or references to the related research both pro and con.

I would rate this book as a "must have" for anyone that does evaluation.
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10 of 11 people found the following review helpful
5.0 out of 5 stars My new favourite reference book July 10, 2008
By Smith
Format:Paperback
This book is absolutely fantastic. I received my copy of it last night and stayed most of the night reading through it as I simply couldn't put it down. I've been working as an interaction designer / usability tester for a couple of years and this has overnight become my new favourite reference book. It's easy to read without glossing over essential detail (a criticism I have of many modern usability books). The advice on graph selection would make both Edward Tufte and Stephen Few proud. This book is filled with practical advice on how to communicate data, manage integrity and measure the user experience in a business setting.

I agree with the previous two reviewers that this book is a must have bible for everyone involved in usability evaluation.
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9 of 10 people found the following review helpful
5.0 out of 5 stars Outstanding Text November 17, 2009
Format:Paperback|Verified Purchase
Focus of the Book: The text discusses the different types of metrics garnered from usability testing (including performative metrics, issues-based metrics, self-reported data, web navigation and logging data, derived metrics, and behavioral/psychological metrics), and explains how best to analyze and present numerical usability information for stakeholders, with a few tips on how to make a Bo Schembechler blow horn.

Key Thematic Passage: "A usability metric reveals something about the interaction between the user and the thing: some aspect of effectiveness (being able to complete a task), efficiency (the amount of effort required to complete the task), or satisfaction (the degree to which a user was happy with his or her experience while performing the task)." (Page 8).

Best Passage: "No one has ever complained that something was too easy to use!" (Page 5). Drat. We want complainers, don't we? That's what keeps us in business!

Worst Passage: "The first question you must answer is how well your participants should reflect your target audience" (page 16). Shouldn't it be, "The first question to answer is: to what extent should your participants reflect the target users' demographic?
Read more ›
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5 of 5 people found the following review helpful
5.0 out of 5 stars Excellent practical guide April 17, 2009
Format:Paperback
Tullis and Albert have written a very readable and very practical guide to UX metrics that will be be appreciated by readers at any experience level with regard to UX design. Particularly useful is the distinction made between issues-based and performance-based metrics, and the role of statistics and statistical validity in these two types of metrics. The primer on statistical analysis focused exclusively on how it can be applied in UX research is also a highlight for those working in UX design without a background in statistics. Overall, a valuable contribution to the UX literature.
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5 of 5 people found the following review helpful
Format:Paperback
As a professional User Experience Product Designer and PhD student in an HCI field, I am amazed by the lack of information out there with regard to measuring the relative success of a specific user experience. Worse yet, it's nearly impossible to find any well-described, proven methods for measuring a user experience that is still in the process of being designed. Most other sources talk about post-hoc measurement schemes.

This book is a tremendous leap forward in terms of measuring user experiences while they are being designed. It's worth buying this book for Chapter 6, let alone the rest of it! It's also well worth the money if you're a practitioner, or if you need to learn how to create and measure good user experiences. Strongly recommended.
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Most Recent Customer Reviews
5.0 out of 5 stars THERE IS A NEW VERSION - BUY THE LATEST ONE
I wish I knew before buying this one, that there was a newer version, a revised edition.

Great book, lots of information covered. Read more
Published 1 day ago by RubixCube
5.0 out of 5 stars Just started to read
I just started to read this and admittedly I am only on the first few chapters. That said, from what I have seen, the author has tried his best to simply and reduce to a minimum... Read more
Published 9 months ago by Ger
5.0 out of 5 stars Good book on user research
As a reference or brush up on the subject, do get this book. It has complete coverage of the field, laden with details that will make even the novice feel very comfortable in... Read more
Published 13 months ago by Jane Doe
4.0 out of 5 stars Very important during my MS
Used as basis for defining the evaluation plan of my MSc dissertation. It's not complete, but a great starting point.
Published 14 months ago by Paulo G Rodrigues
5.0 out of 5 stars Should be in every HCI practitioner's library
MTUE has been a reference staple for me. I constantly find myself thinking... "I know I read that somewhere." and the answer seems to frequently be Tullis
Published 17 months ago by gejoreni
5.0 out of 5 stars Great Reference
Excellent reference book for professionals and accessible for newcomers to UX. Engaging, informative and well written. Read more
Published 23 months ago by Tegan Garland
5.0 out of 5 stars Excellent and informative guide book
I found Measuring the User Experience to be an excellent book for anyone preparing to measure
usability. Read more
Published on January 12, 2012 by Kukkimom
5.0 out of 5 stars Practical and inspiring
This book is fascinating! Designing and planning the study adds strategy. Basics of statistical analysis with real life examples is extremely helpful. Read more
Published on July 4, 2011 by Maxim
4.0 out of 5 stars Great
Really good for practitioners in the area of User Experience. However, there are many examples about calculating with Excel but little explanation about the statistical methods... Read more
Published on June 28, 2010 by Svetlana
2.0 out of 5 stars Faulty binding
Ironically, the front cover is faultily manufactured and curls very tightly. This make the book surprisingly hard to settle to so in terms of usability, this book fails.
Published on June 16, 2010 by C. J. Reynolds
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