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Meatball Sundae: Is Your Marketing out of Sync? Hardcover – December 27, 2007
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Godinis a clear-eyed visionary with strong and sensible ideas on how the new economy can, should and will function.Miami Herald (Miami Herald )
[Godin's] arresting conversational style is sure to once again set the business world talking. - Publishers Weekly (Publishers Weekly ) --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
My cynical answer is: "What's the ROI of putting on your pants in the morning?"
But then I suggest that people to ask their boss if in the past few months, they've made a product or service decision based on a direct mail piece they received or based on a TV advertisement. (Almost no bosses have). Then I say they should ask their boss if in the past few months they've used Google or another search engine to make a product or service decision. (Virtually all bosses have).
Well now I have something else to suggest. Buy a copy of Seth Godin's Meatball Sundae: Is Your Marketing out of Sync? for your bosses.* Tell them it is an important book. Meatball Sundae will be your tool to help others in your organization to understand what you already get and what you are eager to implement. It will help you to get the buy-in to do the new rules of marketing that you know makes sense.
But first your bosses may need to transform your company.
Meatball Sundae lays out in a convincing manner the transformations that are taking place in business today. These transformations mean that everything needs to be looked at carefully, including marketing. But to just toss new marketing onto the top of obsolete business models is like putting whipped cream and a cherry onto meatballs to make a sundae. (Yuk).
Godin tells a story I really like.Read more ›
The book has three parts that each consists of multiple short sections that focus on aspects of the topic under discussion. Part 1 is "Thinking About the Meatball Sundae" and takes us through the history of marketing in the US and how it has gone through several upheavals and how those who got their marketing in synch with the new realities won.
Part 2 is "The Fourteen Trends", which discusses the realities of the New Marketing.Read more ›
It is clear that Godin does not put forth his ideas as easy -- largely due to the decades (even centuries if you consider his Wedgwood example) of established marketing tradition, and the mega billion dollar machine that keeps the entire system going -- regardless of its increasing ineffectiveness. Nevertheless, Godin will make you a true believer in the need to make the changes -- not just to endure, but to thrive.
This is an A+ read and is worth your attention.
Most Recent Customer Reviews
Godin's meatball sundae offers quick hits with candor and actionable ideas. Although some of the ideas are no longer possible (myspace) the premise of the book is still relevant. Read morePublished 5 months ago by Robert Kirk
Holy Moley. If you're in marketing... no if you do any marketing... no if you're in sales.. uh if you're in business, particularly if you're in business for yourself you'll find... Read morePublished 18 months ago by Amazon Customer
Great review of how the new/evolving technology is changing the landscape of the modern business.Published 20 months ago by stephen l Covert
Godin never fails to deliver. I must admit I've become a bit of a Godin addict, but it's well deserved. Read morePublished 21 months ago by Rob
Bestselling author and marketing Seth Godin has a message for you and your company – adding New Marketing elements to your existing marketing scheme is liking putting whipped cream... Read morePublished 23 months ago by The Reviewer Formerly Known as Kurt Johnson
It's not really a well written book, but more than anything else it will teach you to think differently about marketing in today's social media scene as opposed to more traditional... Read morePublished on May 3, 2014 by Brizdaz
Very good. But you don't need to know that if you've read any Godin.
I just finished and I feel a bit lost. Read more
Meatball Sundae is a great read! Godin is very persuasive, stating his arguments clearly and concisely, winning over anyone who reads the book. Read morePublished on February 27, 2014 by Nancy Everett
As an internet marketer, I see a lot of Meatball Sundae businesses fail at using the new technologies, or New Marketing as Seth Godin calls it. Read morePublished on March 3, 2013 by Wendell Chong