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Most Helpful Customer Reviews
9 of 12 people found the following review helpful:
5.0 out of 5 stars
This book could have been written in 2004,
By Vargr "Vargr" (Indianapolis, IN USA) - See all my reviews
This review is from: Mechanical Bride (Paperback)
Although it was published in 1951, the critical analysis of advertising saturation that McLuhan presents in this book applies equally in the 21st century. Although the mechanisms of media delivery have changed, the message that they deliver has not. Although the once-contemporary references may require additional research on the part of a younger reader, the book does not suffer overtly because of them. This is an essential work for students of media and sociology.
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