My local Von's supermarket just stopped carrying this instant coffee. Boo! But I just found Amazon sells it! Yay!
First of all, the taste is great. You wouldn't know it was instant in a blind test. It actually forms a delicious crema like it came out of an espresso machine. I'm an ex-coffee snob that mostly cares about caffeine, but this is up to my old standards as a decent cup. If you're a coffee snob, go ahead and buy some. We won't tell your Peet's worshipping coffee snob friends.
Second, it's convenient. YOU DON'T NEED TO BOIL WATER! I have a really hard time waking up some mornings. I need caffeine prior to even putting a kettle on. With Medaglia D'Oro, I can just use hot tap water to make that first (double) shot of the morning. And as other reviewers have mentioned, it dissolves perfectly in *any* temperature water, great for when you want an iced espresso or if you want to get fancy and make an ice blended drink. (If your tap water isn't hot enough, one minute in the microwave should get the water hot enough. It doesn't need to be boiling hot!)
This stuff is great for camping, backpacking, road trips, and other travel. Also great for baking. I'm so glad I found it here on Amazon. Now, if you'll excuse me, I have to order a case.