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Product Description
How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media.
The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.
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Inside This Book
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First Sentence:
Woody Allen once said that the world is facing a fork in the road that is more important than at any other time in history. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sea World, Bill of Rights, Marin Institute, Philip Morris, San Francisco, San Diego, The New York Times, United States, New Mexico, South Central Los Angeles, Action Council, Advocacy Institute, Common Cause, Ryan White, Elizabeth Taylor, Memorial Day, New York City, Glasgow Media Group, Media Resource Center, President Bush, President Reagan, The New Mexican, Washington Post, Albuquerque Journal, Good Morning America New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Woody Allen once said that the world is facing a fork in the road that is more important than at any other time in history. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sea World, Bill of Rights, Marin Institute, Philip Morris, San Francisco, San Diego, The New York Times, United States, New Mexico, South Central Los Angeles, Action Council, Advocacy Institute, Common Cause, Ryan White, Elizabeth Taylor, Memorial Day, New York City, Glasgow Media Group, Media Resource Center, President Bush, President Reagan, The New Mexican, Washington Post, Albuquerque Journal, Good Morning America New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 13
books:
See all 13 books this book cites
11
books
cite this book:
See all 11 books citing this book
- The Future of Public Health by Institute of Medicine on page 1, and Back Matter
- The Press and Foreign Policy by Bernard C. Cohen on page 62
- The effects of the mass media on the use and abuse of alcohol (SuDoc HE 20.8315:28) by U.S. Dept of Health and Human Services in Back Matter
- Bill Clinton (Overcoming Adversity) by Michael Kelly on page 114
- Les Aventures de Tom Sawyer by Mark Twain on page 71
See all 13 books this book cites
- Evidence-Based Public Health by Ross C. Brownson on page 22, page 192, and Back Matter
- News for a Change: An Advocate's Guide to Working with the Media by Dr. Lawrence Wallack in Back Matter (1), and Back Matter (2)
- Critical Studies in Media Commercialism by Robin Andersen on page 157
- Hands-On Social Marketing: A Step-by-Step Guide by Nedra Kline Weinreich in Back Matter
- Sexual and Reproductive Health Promotion in Latino Populations: Case Studies by Torres M. Idali on page 212
See all 11 books citing this book
What Do Customers Ultimately Buy After Viewing This Item?
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94% buy the item featured on this page: Media Advocacy and Public Health: Power for Prevention $50.95 |
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6% buy News for a Change: An Advocate's Guide to Working with the Media $47.97 |
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