The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: experimentation; historical research; comparative research; and participant observation.
I was born in Boston and kept moving west as I got educated: western Mass (the University of Mass at Amherst), Iowa (the University of Iowa in Iowa City), Minnesota (The Univ. of Minnesota) in Minneapolis). I landed a job teaching at San Francisco State and have been in the Bay Area since 1965. I've been married for 49 years, but it only seems like 47 or 48 years, to a former philosophy professor. I've kept a journal since 1956 and all my books have come out of the journals. I'm an artist and illustrate my books and books by other writers from time to time. I have two children and four grandchildren. Now, in 2009, I've got five books in various stages of publication:
1. Bali Tourism. Routledge. To be published in March, 2011 (I hope).
2. Japan Tourism: An Ethno-Semiotic Analysis. Published in 2010.
3. The Cultural Theorist's Book of Quotations. Published in 2010.
4. The Objects of Affection: Semiotics and Consumer Culture. 2010.
5. Seeing is Believing: An Introduction to Visual Communication. 4th
edition. To be published in 2011.
