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Media Analysis Techniques 5th Edition

5 out of 5 stars 2 customer reviews
ISBN-13: 978-1452261355
ISBN-10: 1452261350
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Editorial Reviews

About the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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Product Details

  • Paperback: 264 pages
  • Publisher: SAGE Publications, Inc; 5 edition (October 17, 2013)
  • Language: English
  • ISBN-10: 1452261350
  • ISBN-13: 978-1452261355
  • Product Dimensions: 0.5 x 7.2 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #164,056 in Books (See Top 100 in Books)

More About the Author

I was born in Boston and kept moving west as I got educated: western Mass (the University of Mass at Amherst), Iowa (the University of Iowa in Iowa City), Minnesota (The Univ. of Minnesota) in Minneapolis). I landed a job teaching at San Francisco State and have been in the Bay Area since 1965. I've been married for 51 years, but it only seems like 47 or 48 years, to a former philosophy professor. I've kept a journal since 1956 and all my books have come out of the journals. I'm an artist and illustrate my books and books by other writers from time to time. I have two children and four grandchildren. Now, in 2012, I've got a number of books in various stages of recent or future publication:

1. Bali Tourism. Routledge. Published in September, 2012 (I hope).

2. Japan Tourism: An Ethno-Semiotic Analysis. Published in 2010.

3. The Cultural Theorist's Book of Quotations. Published in 2010.

4. The Objects of Affection: Semiotics and Consumer Culture. 2012.

5. Seeing is Believing: An Introduction to Visual Communication. 4th
edition. Published in 2012.

6. Media, Myth and Culture. Published in 2012.

7. Theorizing Tourism: Analyzing Tourist Destinations. Published in 2012.

From August 23 to September 22 of 2012 I was a Fulbright Senior Specialist and spent a month in Argentina attending a conference and giving a lecture at it on visual semiotics and then lecturing to various groups of people (professors, students, the general public) in Buenos Aires and La Plata and Rosario.

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Format: Paperback Verified Purchase
Excellent book that teaches the necessary techniques to analyze media. It teaches you a variety of tools with which to do so.
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As promised and expected
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