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5.0 out of 5 stars A Wonderful Introduction for Students, May 1, 2000
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This book covers all the right topics for undergraduate students in media and communication studies, and in a delightful and informative way. I think it would be an important addition to any course on media research, audience analysis, and research methods in communication.
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Media Analysis Techniques
Media Analysis Techniques by Arthur Asa Berger (Hardcover - April 21, 1998)
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