*How has the concept of 'the audience' changed over the past 50 years?
*How do audiences become producers and not just consumers of media texts?
*How are new media affecting the ways in which audiences are researched?
The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
FREE Two-Day Shipping for students on millions of items. Learn more |
| ||||||||||||||||||
 Sell Back Your Copy for $1.50
Whether you buy it used on Amazon for $5.00 or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $1.50.
Used Price$5.00
Trade-in Price$1.50
Price after
Trade-in$3.50 |
Book Description
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication
Frequently Bought Together
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Inside This Book
(learn more)
First Sentence:
As the emerging information age begins its reorganization of everyday life, the study of media audiences has taken on renewed importance. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Star Trek, Big Brother, New York, World War, Raymond Williams New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
As the emerging information age begins its reorganization of everyday life, the study of media audiences has taken on renewed importance. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Star Trek, Big Brother, New York, World War, Raymond Williams New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 100
books:
See all 100 books this book cites
11
books
cite this book:
See all 11 books citing this book
- The Adoring Audience: Fan Culture and Popular Media by Lisa A. Lewis on 7 pages
- Critical Readings: Media and Audiences (Issues in Cultural and Media Studies) by Virginia Nightingale on 6 pages
- Theorizing Fandom: Fans, Subculture and Identity (The Hampton Press Communication Series) by Cheryl Harris on 5 pages
- Election Polls, the News Media, and Democracy by Paul J. Lavrakas on 5 pages
- Ethnic Minorities and the Media: Changing Cultural Boundaries (Issues in Cultural and Media Studies) by Simon Cottle on 4 pages
See all 100 books this book cites
- Critical Readings: Media and Audiences (Issues in Cultural and Media Studies) by Virginia Nightingale on 8 pages
- A2 Media Studies: The Essential Introduction (Essentials) by Peter Bennett on page 61, Back Matter (1), and Back Matter (2)
- News Culture (Issues in Cultural and Media Studies) by Stuart Allan in Front Matter, page 96, and Back Matter
- Rethinking Cultural Policy (Issues in Cultural and Media Studies) by Jim McGuigan in Front Matter, and Back Matter
- Media, Politics and the Network Society (Issues in Cultural and Media Studies) by Robert Hassan in Front Matter, and Back Matter
See all 11 books citing this book
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
