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Mass Media in a Changing World Paperback – February 5, 2009

11 customer reviews
ISBN-13: 978-0073511955 ISBN-10: 0073511951 Edition: 3rd

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About the Author

George Rodman is professor and chair of the Department of Television and Radio at Brooklyn College of the City University of New York, where he has taught for 30 years. His research interests include the role of humor in human communication and the effect of communication technology on psychological well-being.

Rodman is the author, coauthor, and editor of several books, including ten editions of Understanding Human Communication (with Ron Adler, Oxford University Press), four editions of Mass Media Issues (Science Research Associates and Kendall/Hunt), Making Sense of Media (Allyn & Bacon, 2001, and four books on public speaking, including The New Public Speaker (Harcourt Brace, 1997), a book that features the role of public speaking in the media-information age. He has written for newspapers, magazines, journals, film, television, radio, and multimedia programs. He has appeared as both host and guest on local television programs. While in graduate school, he was a winner on The Dating Game on ABC.

Rodman has been listed i Who's Who in Entertainment and Who's Who in Education. He serves as the faculty adviser to The Excelsior, one of a pair of competing campus newspapers that were named third in the nation by the 2005 Princeton Review of America's Best Colleges. In 2005 he was nmaed the Bernard H. Stern Professor of Humor and was awarded the Brooklyn College Award for Excellence in College Citizenship. He has been voted "Favorite Teacher" by graduating seniors several times, most recently in 2008.

In a way, Rodman is genetically predisposed to an interest in mass media. His grandmother was a first cousin to, and grew up with, Hollywood mogul Cecil B. DeMille. His grandfather was a personal lab assistant to Thomas Edison, and was later president of the Radio Manufacturers Association. His father's start-up business ventures included importing European recording equipment, printing, and computer manufacturing.

Rodman lives in Garden City, New York, with his wife Linda and three children: Jennifer, Alexandra, and Dean.

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Product Details

  • Paperback: 544 pages
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 3 edition (February 5, 2009)
  • Language: English
  • ISBN-10: 0073511951
  • ISBN-13: 978-0073511955
  • Product Dimensions: 8.5 x 0.7 x 10.8 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #448,350 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Dana E. Creasy on May 1, 2009
Format: Paperback
I was privileged to review the proofs of the first edition of this book prior to its first publication (by a different publisher) while in graduate school. One reason I was asked to do so was from my perspective of over 20 years in the radio and television industries, mostly on the network level. Another was I had met the author while applying to Brooklyn College for graduate school, although I eventually went somewhere else. The review process helped me to get inside Rodman's mind and see what he was trying to accomplish, and - hopefully, through my remarks in the review reports - help guide that process in a positive way.

Several years later, I began teaching college myself and selected the text and accompanying workbook for my basic introductory course to mass media. I found that the three-fold approach in each chapter provided not only the encyclopedic knowledge necessary, but with the meshing of industry examples and discussion of controversies, the solid underpinnings of a good understanding of the mass media students need.

I've used this book in two editions and in two colleges and find it well received for the most part, with a few who don't quite "get it" of course, and many of my students have said that combined with my lecture style of using the book to reinforce stories from my professional world experience, it helped them focus on a field within mass communications that really interested them.

I really don't think you could go wrong with picking George Rodman's book for a class. Of the many, many texts for an introductory media course, this stands out with the best of them!
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2 of 2 people found the following review helpful By Alchymyst on September 24, 2010
Format: Paperback
bought this for a college course in Mass Media. Good basics, however, it is a 2009 edition, and some of the info should have been updated - for example it lists "hotwired" (now WIRED) as an example of online media - but hotwired stopped publishing in 2006. Also, the index is kinda spotty, meaning that some key terms are not even listed, and others are listed as being on a certain page, but they are not. I expect a bit more rigorous fact checking and editing from a textbook. Also at least one passage so far seems to have been directly lifted from a 10 year old NYT article without attribution - naughty naughty. I tried to leave feedback on their online "student companion" website, but the feedback feature has been disabled. Since this is a required text, I had to buy it, but if I was teaching the course I might shop around for a better text.
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By D. Owens on June 16, 2008
Format: Paperback
There are sections of this text that read like a dictionary...paragraph after paragraph of definitions. The section on the Internet devotes several pages to the history of the medium, going back to the 1960s. My instructor told us he chose this book because it had truly current case studies (in both the book and the DVD). Yet I found these current examples were less effective than I expected...perhaps because I had already "lived" them?
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Format: Kindle Edition Verified Purchase
This Kindle version is NOT compatible with "Kindle for Android" app. This is not written anywhere in the description as far as I can tell. This would have been a helpful bit of information for me to have BEFORE I puchased it.
As fas as content is concerned (I am able to view it on "Kindle for PC" app) the book is a required textbook for me. I have found it to be very accessible and the layout is appealing so far. Although it would be even more "accessible" to me if I was actually able to view it on the device I purchased it for:(
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By Samuel Garringer on May 11, 2013
Format: Paperback
It was required for my class at SFCC in WA. I loved it and learned a lot. It was a super cheep textbook too because it is the older edition, always ask your teacher if you can get the last edition not the required newest one!.
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By Amazon Customer on December 4, 2012
Format: Paperback Verified Purchase
I learned a lot about how media effects our day to day lives and how we as a society adjust to these changes.
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