Media: From Chaos to Clarity offers a refreshing and optimistic perspective for marketers navigating today s very turbulent media waters. This book goes beyond the disruptions caused by new technologies and appropriately challenges conventional media wisdom. It provides a new framework that better explains the evolving consumer experience, at a time when more accountability is being demanded from media and marketing. As a marketing practitioner, I am inspired by the Five Global Truths. --Michael Moynihan, Vice President of Marketing and Consumer Communication, LEGO Systems, Inc.
Judy Franks has created a wonderful guide to sense-making in the fractured 21st century media universe. Her survey of the landscape adds a measure of calm to the confusion and serves as an antidote to the predictions of calamity. This is a must- read for anyone in the world of content creation. --Charles Whitaker Helen Gurley Brown Magazine Research Chair, Medill Northwestern University
Judy has explained the changes in media and communications in terms we ve never used before. She understands networks and systems and circles and synergy and interactions, where most media and marketing communications people still think in lines and arrows and outputs. --Don Schultz, PhD. Professor, Medill Northwestern University and Author IMC: The Next Generation
About the Author
Judy Franks is a 23 year Ad Agency veteran who rose to the leadership ranks of Chicago's top advertising agencies across both the creative and media disciplines (Leo Burnett, EURO RSCG, FCB, Starcom and Energy BBDO). Judy is known for her ground-breaking and award-winning media strategies across the CPG, Healthcare, Financial Services, and Retail Sectors. She is credited with numerous EFFIE awards, a Cannes Media Lion and a Clio Award for Content/Contact Innovation. During the course of her agency career, Judy discovered her true passion for teaching: she facilitated corporate training programs for P&G (US and Canada), Hallmark, and LEGO. In 2006, Judy joined the facilitation team of Wrigley s Global Marketing College. She has since traveled the world extensively to teach the integration of advertising content and media strategy for Wrigley Brand Managers. In Fall 2008, Judy joined the faculty of Medill Northwestern University. She developed the curriculum for an undergraduate IMC certificate course: Media and Message Delivery in an Interactive World. She has since taught the course over five academic quarters and has earned the distinction of one of Northwestern University's Top 100 Faculty for both the 2009/2010 and 2010/2011 academic years. Her research for the course led her to author the book, Media: From Chaos to Clarity. Five Global Truths That Make Sense of a Messy Media World . Judy also consults for national/multi-national clients through her firm: The Marketing Democracy, Ltd. Her work focuses on delivering integrated marketing solutions that blend her unique skill sets and point of view. She also consults directly with several marketing services agencies to help them improve their integrated process and product.