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Media: From Chaos to Clarity Paperback – March 15, 2011


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Media: From Chaos to Clarity + Media Generations: Media Allocation In A Consumer-Controlled Marketplace + Audience Economics: Media Institutions and the Audience Marketplace
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Product Details

  • Paperback: 101 pages
  • Publisher: The Marketing Democracy, Ltd.; First edition (March 15, 2011)
  • Language: English
  • ISBN-10: 0983466211
  • ISBN-13: 978-0983466215
  • Product Dimensions: 8.3 x 5.4 x 0.3 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #959,062 in Books (See Top 100 in Books)

Editorial Reviews

Review

Media: From Chaos to Clarity offers a refreshing and optimistic perspective for marketers navigating today s very turbulent media waters. This book goes beyond the disruptions caused by new technologies and appropriately challenges conventional media wisdom. It provides a new framework that better explains the evolving consumer experience, at a time when more accountability is being demanded from media and marketing. As a marketing practitioner, I am inspired by the Five Global Truths. --Michael Moynihan, Vice President of Marketing and Consumer Communication, LEGO Systems, Inc.

Judy Franks has created a wonderful guide to sense-making in the fractured 21st century media universe. Her survey of the landscape adds a measure of calm to the confusion and serves as an antidote to the predictions of calamity. This is a must- read for anyone in the world of content creation. --Charles Whitaker Helen Gurley Brown Magazine Research Chair, Medill Northwestern University

Judy has explained the changes in media and communications in terms we ve never used before. She understands networks and systems and circles and synergy and interactions, where most media and marketing communications people still think in lines and arrows and outputs. --Don Schultz, PhD. Professor, Medill Northwestern University and Author IMC: The Next Generation

About the Author

Judy Franks is a 23 year Ad Agency veteran who rose to the leadership ranks of Chicago's top advertising agencies across both the creative and media disciplines (Leo Burnett, EURO RSCG, FCB, Starcom and Energy BBDO). Judy is known for her ground-breaking and award-winning media strategies across the CPG, Healthcare, Financial Services, and Retail Sectors. She is credited with numerous EFFIE awards, a Cannes Media Lion and a Clio Award for Content/Contact Innovation. During the course of her agency career, Judy discovered her true passion for teaching: she facilitated corporate training programs for P&G (US and Canada), Hallmark, and LEGO. In 2006, Judy joined the facilitation team of Wrigley s Global Marketing College. She has since traveled the world extensively to teach the integration of advertising content and media strategy for Wrigley Brand Managers. In Fall 2008, Judy joined the faculty of Medill Northwestern University. She developed the curriculum for an undergraduate IMC certificate course: Media and Message Delivery in an Interactive World. She has since taught the course over five academic quarters and has earned the distinction of one of Northwestern University's Top 100 Faculty for both the 2009/2010 and 2010/2011 academic years. Her research for the course led her to author the book, Media: From Chaos to Clarity. Five Global Truths That Make Sense of a Messy Media World . Judy also consults for national/multi-national clients through her firm: The Marketing Democracy, Ltd. Her work focuses on delivering integrated marketing solutions that blend her unique skill sets and point of view. She also consults directly with several marketing services agencies to help them improve their integrated process and product.

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Most Helpful Customer Reviews

Format: Paperback
As an educator, it is challenging to take complex concepts and make them come alive to the reader. Judy Franks has this talent. In her book, she is able to tell us - the reader - about the past and future of media and its impact on our lives and the organizations we use in our business and personal lives. It is a fun read where you learn something important in every chapter. I highly recommend this book to better understand media and its impact n our lives. The media change is here...now we must embrace and use it in our business and personal lives.
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By Zhiwei Gu on March 28, 2014
Format: Paperback Verified Purchase
This is a very good book. The viewpoints are very inspiring. The way we deploy media is totally different from what it used to be and the author manages to put some great insights in this chaos. I benefits a lot from it. Totally worth reading. And it is short. It took me less than 2 hours.
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By Ken Coogan on January 12, 2012
Format: Paperback
There have been more changes in the media landscape over the past 10 years than in the previous 100. No wonder that confusion reigns among marketers! Judy's book provides a framework for thinking about media and taking advantage of new opportunities while reminding us of certain truth's that haven't changed (Content is King). A great read for marketers of all types.
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Format: Paperback
Full disclosure: I am a big fan Judy's book and work, so I am a _bit_ biased. While I think the "Accessible. Insightful. Clarifying." I put in the subject is a good summary of what she tees up in this book, ultimately, the big takeaway/benefit from this book: reassuring.
In the brand/marketing world in which I work, there is a cacophony of voices screaming how everything is broken. I don't think it's necessarily broken, but there certainly are a lot of questions out there. I think that the ideas in Judy's book provide a high level view that helps put everything in context, in a very holistic way, yet these same ideas are well grounded in logic, history and common sense. I found it to be quite valuable. So much so that it became required reading on the course syllabus for the brand-related class I teach.
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