Media Communication: An Introduction to Theory and Process [Paperback]

James D. Watson (Author)

Book Description

ISBN-10: 0312212011 | ISBN-13: 978-0312212018 | Publication Date: June 15, 1998 | Edition: First Edition

This book offers a much-needed introduction to studying the media--how the media function, how they are controlled, and the effect they have on their audiences. It provides clear coverage of the key concepts and ideas that are central to media studies, exploring important debates in the discipline and the theories and research evidence that underpin them.

Editorial Reviews

Review

The author is erudite, but puts his knowledge at the service of his readers at all times. Len Masterman

About the Author

James Watson is Director of the BA Honors Degree in Media and Communication run by the University of Greenwich and West Kent College.

Product Details

• Paperback: 328 pages
• Publisher: Palgrave Macmillan; First Edition edition (June 15, 1998)
• Language: English
• ISBN-10: 0312212011
• ISBN-13: 978-0312212018
• Product Dimensions: 9.2 x 6.2 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,719,624 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.