Media Communication: An Introduction to Theory and Process [Paperback]

James D. Watson (Author)

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Media Communication: An Introduction to Theory and Process, Third Edition
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Book Description

ISBN-10: 140390149X | ISBN-13: 978-1403901491 | Publication Date: August 2, 2003 | Edition: Second Edition

This lively and supportive textbook introduces students to the role, practice, and influence of the mass media in contemporary society. Emphasizing the social, cultural, political, and economic contexts in which the media operates, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. This welcome new edition has been thoroughly updated to includes substantial new material on the Internet and a more sustained engagement with debates about globalization.

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Editorial Reviews

Review

"...a sympathetic and intelligent account." -- The Times Higher Education Supplement

About the Author

James Watson is Director of the BA Honours degree in Media and Communication, West Kent College.

Product Details

Paperback: 328 pages
Publisher: Palgrave Macmillan; Second Edition edition (August 2, 2003)
Language: English
ISBN-10: 140390149X
ISBN-13: 978-1403901491
Product Dimensions: 9.1 x 6.4 x 0.8 inches
Shipping Weight: 1.3 pounds
Amazon Best Sellers Rank: #4,101,741 in Books (See Top 100 in Books)

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