Breaking the mold of traditional mass communication textbooks, Richard Campbell’s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture’s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture — how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the text’s in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments.
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Book Description
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About the Author
RICHARD CAMPBELL, director of the journalism program at Miami University, is the author of 60 Minutes and the News: A Mythology for Middle America (1991) and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade and the Reagan Legacy (1994). Campbell has written for numerous publications including Columbia Journalism Review, Journal of Communication, and Media Studies Journal and he is on the editorial board of Critical Studies in Mass Communication and Television Quarterly. As a writer and media critic, he is a frequent speaker on public radio and television.
CHRISTOPHER R. MARTIN is an associate professor of journalism at University of Northern Iowa and author of Framed! Labor and the Corporate Media (2003). He has written articles and reviews on journalism, televised sports, the Internet, and labor for several publications including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, and Culture, Sport, and Society. BETTINA FABOS, an award-winning video maker and former print reporter, is an assistant professor of Visual Communication and interactive media studies at University of Northern Iowa. She is the author of Wrong Turn on the Information Superhighway: Education and the Commercialized Internet (2003). Her areas of expertise include critical media literacy, Internet commercialization, the role of the internet in education, and media representations of popular culture.
CHRISTOPHER R. MARTIN is an associate professor of journalism at University of Northern Iowa and author of Framed! Labor and the Corporate Media (2003). He has written articles and reviews on journalism, televised sports, the Internet, and labor for several publications including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, and Culture, Sport, and Society. BETTINA FABOS, an award-winning video maker and former print reporter, is an assistant professor of Visual Communication and interactive media studies at University of Northern Iowa. She is the author of Wrong Turn on the Information Superhighway: Education and the Commercialized Internet (2003). Her areas of expertise include critical media literacy, Internet commercialization, the role of the internet in education, and media representations of popular culture.
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15 of 16 people found the following review helpful:
4.0 out of 5 stars
Why Post A Review For A Textbook?,
This review is from: Media and Culture: An Introduction to Mass Communication (Paperback)
Reviews are somewhat superfluous in light of the fact that this is a textbook and thus you probably don't have any choice about buying it, as was the case with me. Nonetheless, as textbooks go, I'd have to say I enjoyed this one quite a bit more than most. It's remarkably up-to-date, which is vital in media studies (there will undoubtedly be a 6th edition very soon), and it's a very fast and engaging read. The author doesn't always keep his liberal agenda well hidden, but that is perhaps forgiveable in an age of increasingly conserative media. On the whole, this stands a better chance than most of being a textbook that you actually keep rather than trying to cash in as soon as the course is over. I kept mine.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
great book,
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This review is from: Media & Culture: An Introduction to Mass Communication (Paperback)
Mandatory textbook for a journalism class I took. Very informative and honest, it really exposes mass culture in a way that is easy for most college students to understand.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Smart, Interesting, relevant!,
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This review is from: Media and Culture: An Introduction to Mass Communication (Paperback)
This is like no other textbook I've ever read! It's accessible, beautifully written and it's finger is clearly on the pulse of what's now in media and culture. Bravo!
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