Media Economics: Theory and Practice (Routledge Communication Series) [Hardcover]

Alison Alexander (Editor), James Owers (Editor), Rodney A. Carveth (Editor)

Book Description

Publication Date: March 1, 1993 | ISBN-10: 080580434X | ISBN-13: 978-0805804348

With the rapid change in the structure and value of media industries in recent years, understanding the mechanics of such change is crucial to provide insight into the processes reproducing contemporary trends in media economics, rather than simply documenting historical patterns. Editors Alison Alexander, James Owers, and Rodney Carveth have included contributions here that address the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environments, in addition to examining economic practice within specific media industries. The text concludes with a review of changes in international economic practices and in the economics of online media, and considers how the changing technologies will be a factor in economic successes. Essential for study at all levels, Media Economics: Theory and Practice is at the forefront of contemporary media economic theory and practice.

Editorial Reviews

Review

What a joy it was to finally find your book and be provided with such a solid, dispassionate analysis of the issues and industries....I really enjoyed the book.
—Adam Thierer, Director of Telecommunications Studies
Cato Institute

--This text refers to the Paperback edition.

Product Details

• Hardcover: 408 pages
• Publisher: Routledge (March 1, 1993)
• Language: English
• ISBN-10: 080580434X
• ISBN-13: 978-0805804348
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #8,062,236 in Books (See Top 100 in Books)

Customer Reviews

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1 of 3 people found the following review helpful:

1.0 out of 5 stars Terrible, January 5, 2009

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JC (San Francisco, CA) - See all my reviews

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This review is from: Media Economics: Theory and Practice (Routledge Communication Series) (Paperback)

Unbelievably dry and boring. Absolutely zero effort to make the experience even the least bit entertaining. The author goes to great lengths to make each sentence as wordy as possible (seemingly from an internal self-esteem issue that requires one to be as verbose as possible), as if vocabulary will cover up a lack of ability to convey a clear thought.