Media Economics: Understanding Markets, Industries, and Concepts [Paperback]

Alan B. Albarran (Author)

Book Description

Publication Date: June 1996 | ISBN-10: 0813821282 | ISBN-13: 978-0813821283 | Edition: 1st

This text examines the United States activities of the mass media and their economic impact on culture and society. Each chapter analyses major industries in the field of media economics, and provides written learning objectives and review questions.

Editorial Reviews

About the Author

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics. --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 227 pages
• Publisher: Iowa State University Press; 1st edition (June 1996)
• Language: English
• ISBN-10: 0813821282
• ISBN-13: 978-0813821283
• Product Dimensions: 8.9 x 5.9 x 0.6 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,142,498 in Books (See Top 100 in Books)

More About the Author

Dr. Alan B. Albarran is Professor and Director of the Center for Spanish Language Media at the University of North Texas, Denton, TX, USA. Dr. Albarran teaches, researches, and consults in the areas of media management and economics.

Dr. Albarran holds the Ph. D. in Telecommunications from The Ohio State University and the M.A. and B.A. in Speech/Broadcasting from Marshall University.

Dr. Albarran has published many books, articles, and chapters in edited volumes. He has given lectures and workshops in 19 different countries, and has been recognized with several awards, including the 2009 Distinguished Scholar Award from the Broadcast Education Association and his selection of the 2008 Award of Honor by the Journal of Media Economics for lifetime contributions to the field.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

3.0 out of 5 stars Media market made simple, but at a cost, August 17, 2001

By 

bernie lins (BRASILIA, DF BRAZIL) - See all my reviews

This review is from: Media Economics: Understanding Markets, Industries, and Concepts (Paperback)

The text offers an overview of the American media market, with general facts and figures. Broadcasting, film and print industries are detailed in separate chapters. The book is concise and clear, but at a cost: it does not provide a consistent set of economic models for an in-depth analysis of the structure of the market, or its current trends. The level of the economics is somewhat basic. Good for students, not so much for more advanced readers.