MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.
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About the Author
Glenn Sparks, Ph.D., is a professor and noted researcher of Mass Communication at Purdue University. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. A number of his articles report the results of research on the effects of frightening films and TV programs. More recently, he has investigated the effects of programs that depict paranormal themes. He collaborated with "America's Pop Culture Analyst", Dr. Will Miller, to write the book, REFRIGERATOR RIGHTS: CREATING CONNECTIONS & RESTORING RELATIONSHIPS, which was nominated as a finalist for a 2003 "Books for a Better Life" Award given by the National Multiple Sclerosis Society.
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2 of 4 people found the following review helpful
Format:Paperback
Sparks (2009) on media is an excellent author to recount what has been said in New Media. Sparks just published a book that I just got. I am 100% thumbed through and am almost 50% read word by word. Sparks established in his text the foundation of any science (prediction, explanation, understanding, control) as a necessary background to study the effects of media; then Sparks spent the bulk of the text on explaining the scientifically studied effects (e.g., violence, sexual, emotions, persuasion). He indicated that his effort is dedicated to being scientific and still Sparks has to make room for McLuhan who was too correct to be ignored, regardless of being just a thinker and not a scientist. Sparks's text Media Effects Research: A Basic Overview was divided into
* 10% scientific approach
* 80% science about media (methods, history, topics)
* 10% McLuhan as a guru and ideas that we cannot afford to ignore
Sparks (2009) is the missing piece of my puzzle, because he puts the entire media scene in perspective from the research point of view. Additionally, this text has recent references on every single topic pointing to the research or the academic groups behind the research.
* 10% scientific approach
* 80% science about media (methods, history, topics)
* 10% McLuhan as a guru and ideas that we cannot afford to ignore
Sparks (2009) is the missing piece of my puzzle, because he puts the entire media scene in perspective from the research point of view. Additionally, this text has recent references on every single topic pointing to the research or the academic groups behind the research.
2 of 4 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This is a good book on media effects. It is easy to read and gives a good general background on the subject. It is appropriate as an undergraduate text.
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