How do today's voters react to the phenomenon of 'attack journalism' in this age of televised presidential campaigns? This book presents an intensive analysis of mass media effects on a panel of eighteen voters from Columbia, South Carolina during the 1992 presidential elections. Beginning with individual interviews in July of 1992 and continuing through November, Cavanaugh's study provides a long-term look at voters in the decision-making process as well as insight into how various news items affect their voting choices.
Dr. Cavanaugh is President and CEO of Cross Cultural Communications, LLC and directs the public affairs division. He previously served as Program Officer at the Charles F. Kettering Foundation, where he functioned as a liaison to National Issues Forums (NIF), a nationwide network of convenors of public policy deliberation.
His experience also includes time as a constituent services staff assistant in the Boston office of U.S. Senator John Kerry, as a budget analyst in the office of the Massachusetts state auditor, and as a research assistant professor in the Center for Citizenship at the University of South Carolina in Columbia.
Dr. Cavanaugh has a bachelor's degree in Political Science from Framingham State College, a master's degree in Public Affairs from the McCormack Graduate School at the University of Massachussetts at Boston, and a doctoral degree in Political Science from the University of South Carolina.
