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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Book Notes by Keith Reeves,
By A Customer
This review is from: Media Effects on Voters (Hardcover)
Book Notes by Keith Reeves from the Spring 1996 edition of the Harvard International Journal of Press/Politics (Volume 1, Number 2, page 134): "Employing a multiple-method research case study approach (a prescreening mail survey, in-depth interviews with a panel of registered voters, and content analysis of local and national media coverage), the author examines how 'attack journalism' influenced the candidate preferences of voters in teh 1992 U.S. presidential campaign. The central research questions concern the following: Do attack news items reach all voters regardless of political interest and media access? Does attack journalism affect individual vote choice? Dividing his panel of voters into four groups, depending upon both their interest in politics adn their access to media, Cavanaugh finds that attack journalism tends to catalyze interest of voters across each group rather uniformly; attack journalism, however, does not influence voters' candidate preferences across the four groups uniformly."
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Media Effects on Voters by John William Cavanaugh (Hardcover - August 15, 1995)
$67.00
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