Media Ethics uses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication. Aiming to facilitate and enhance readers' ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.
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Media Ethics uses original case studies and commentaries about actual media experiences to advance and encourage your own critical analysis of ethical situations in mass communication. This market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies to facilitate and enhance your ethical awareness. Focusing on a wide spectrum of ethical issues facing today’s media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.
FEATURES OF THE EIGHTH EDITION:
• The introduction includes an extensive discussion of the Potter Box,
which uses four dimensions of moral analysis – definitions, values,
principles and loyalties – to provide a framework for analyzing the
cases that follow.
• Over 75 case studies, 35 of which are new, reflect contemporary media
situations in news, entertainment, public relations and advertising to
acquaint you with today’s ethical dilemmas.
• A comprehensive website features extensive resources for you and your
instructor, including PowerPoint presentations, chapter outlines, lesson
plans, quizzes, video and film clips, suggested readings, and more.
www.ablongman.com/christians8e
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
excellent choice,
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This review is from: Media Ethics: Cases and Moral Reasoning (8th Edition) (Paperback)
I got this book for one of my graduate school classes on ethics applied to the communications/media industry. It is well-written and insightful. It stands alone as a great source. Moreover, there are few good books in this particular area of ethics. The introduction provides a nice overview of standard ethical philosophies, which are then applied in a practical way. It's a little "heady", but then again, it's a textbook for me. Still, highly recommended.
0 of 4 people found the following review helpful:
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Media Ethics,
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This review is from: Media Ethics: Cases and Moral Reasoning (8th Edition) (Paperback)
Book was used but in excellent condition. I paid a fraction of the price compaired to the university bookstore. From order to recieved merchandise was only a few days. Excellent service. Would highly recommend buying from this seller. DMM Lake Charles, LA.
0 of 7 people found the following review helpful:
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