Media Ethics: Cases and Moral Reasoning [Paperback]

Mark Fackler (Author), Kim B. Rotzoll (Author), Kathy B. McKee (Author), Clifford G. Christians (Author, Editor)

Book Description

Publication Date: October 1997 | ISBN-10: 0801317894 | ISBN-13: 978-0801317897 | Edition: 5th

Integrates ethics and media situations through case studies and commentaries. The 4 parts cover: News, Persuation in advertising, Persuations and public relations, and Entertainment. Paper. DLC: Mass media - Moral and ethical aspects.

Editorial Reviews

From the Back Cover

This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication.

Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage. The new edition is also now accompanied by a new Web site with extensive teaching materials.

New to this Edition

• Over 25 new cases address topics such as the Jayson Blair story, the war in Iraq, Affirmative Action in college admissions, and the Kobe Bryant case, helping to keep the text timely and engaging for students.
• A new Foreword by former CBS News Executive Producer Tom Bradford emphasizes the importance of ethics in journalism today.
• A new website features extensive teaching materials and background documents, allowing for expanded classroom discussion.

--This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 331 pages
• Publisher: Longman Pub Group; 5th edition (October 1997)
• Language: English
• ISBN-10: 0801317894
• ISBN-13: 978-0801317897
• Product Dimensions: 9.1 x 6.2 x 0.6 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,412,183 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Best Applied Ethics Text, Media or Otherwise, June 26, 2006

By 

Lois C. Fleming (Chicago Suburbs, USA) - See all my reviews
(REAL NAME)   

This review is from: Media Ethics: Cases and Moral Reasoning (7th Edition) (Paperback)

A previous reviewer criticizes the book because throught-provoking discussions are begun but not wrapped up or resolved. If they were, the book would not fulfill its function. It's a TEXTBOOK for college classroom settings like the one in which I've used it, and all previous editions, over the past 15 or so years. It's purpose is to provoke discussion so that readers will thrash out the available options and do their own moral reasoning.

Using the Potter Model for moral reasoning as a foundation, the case study approach provides ample and diverse application material from classic situations to current events. The value of the Potter Model approach is well worth securing any edition of the text - it's the case studies which change from edition to edition.

The only drawback is the exorbitant price - all part of this wretched "gotcha!" situation students find themselves in, where publishers seem to be getting away with charging prices that begin at more than double what the market would tolerate for an equivalent non-textbook. Longman employees should be ashamed of themselves for gouging college students $74 for a paperback book which is widely used and therefore not a specialty oddball.

It's still a great book if you want to learn how to DO moral reasoning, with broad application to one's personal life.

0 of 2 people found the following review helpful:

3.0 out of 5 stars Mediocre, February 25, 2006

By 

M. Ghysels (Grand Rapids, MI) - See all my reviews
(REAL NAME)   

This review is from: Media Ethics: Cases and Moral Reasoning (7th Edition) (Paperback)

The book is a great discussion started but hardly resolves any of the problems it presents.