Media Ethics with PowerWeb : Issues and Cases [Paperback]

Philip Patterson (Author), Lee C Wilkins (Author), Lee Wilkins (Author)

Book Description

Publication Date: June 18, 2004 | ISBN-10: 007302192X | ISBN-13: 978-0073021928 | Edition: 5

By combining real-life and hypothetical cases with a succinct introduction to ethical theory, this text helps students prepare for the ethical situations they will encounter in the media professions. It is an ideal choice as the main text in a media ethics course or as a supplemental text in any course in journalism. The new edition reflects changes in the world post 9/11, including the war in Iraq, the Enron and WorldCom scandals, and a new look at media and democracy in light of FCC-approved media consolidation.

Product Details

• Paperback: 318 pages
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 5 edition (June 18, 2004)
• Language: English
• ISBN-10: 007302192X
• ISBN-13: 978-0073021928
• Product Dimensions: 9.1 x 6.3 x 0.5 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #1,270,854 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Excellent Overview of Media Ethics, December 5, 2005

By 

Lauren - See all my reviews

This review is from: Media Ethics with PowerWeb : Issues and Cases (Paperback)

I am a University student studying Public Relations, and I found this book to be very informative and interesting. It also increased my knowledge of communication theories by outlining the different theories and explaning their premises. This was both a review and avenue to increase my knowledge. And the book took it one step further by expounding upon the theories and providing real-life case studies.

These cases were not only interesting; they also brought the theories to life by providing practical application. As a future Public Relations professional who will deal with these issues, I found the case studies to be very helpful.

I would recommend this book to anyone looking to futher their knowledge of ethics and the media. It is great for communications students, as well as anyone who deals with ethics issues in the workplace. (That should encompass pretty much everyone!)

4.0 out of 5 stars Ethics for All, October 30, 2005

By 

Emm Stetts - See all my reviews

This review is from: Media Ethics with PowerWeb : Issues and Cases (Paperback)

Media Ethics is the perfect introductory book for communication students anticipating entering the career realm of mass media. The rhetoric of the book is easy to follow, and quickly draws the reader into its fast moving foundation of ethics. Upon the completion of this book, the reader will have a well-rounded grasp of the history and theory of ethics, be able to think critically, and have a better understanding of self.

Although the book is primarily meant for the ethical education of journalists and public relations students, it touches upon the very foundation of human thought and behavior and therefore is applicable to all. Real-life and hypothetical case studies follow each chapter, which are highly pertinent, thought-provoking, and up-to-date; issues each individual will no doubt face at one point or another.

I highly recommend this book to everyone, because although it supplies one with a wonderful knowledge of ethics, I found it to be a self-discovery book that enables one to truly search inwardly for solutions to thorny ethical dilemmas.

4.0 out of 5 stars If you work in the media...., October 18, 2005

By 

Sean Farris "Sean Farris" (Utah) - See all my reviews

This review is from: Media Ethics with PowerWeb : Issues and Cases (Paperback)

In an Ethics and Moral reasoning class the Professor assigned this book as one of many to help future media practitioners gain some insight into ethical dilemmas we may face. This book has been very helpful to me and, as you can see by other reviews posted, some of my classmates.
We are a group of students nearing graduation who hope to make a difference in the our chosen professions, but clearly we won't be able to do it alone.
The media is often marked as the bad guys, often noticed for their mistakes and, in my opinion, sometimes not given enough credit for their successes. This book helped me get a clear understanding of how difficult the decisions are these professionals have to make. They will most likely never please even the majority, but I feel that if the majority is wrong then it is better to be an ethically minded minority in the right!
Of particular help and interest to me are the case studies at the end of each chapter. These help put the sometimes exhaustive theories into a perspective.