Have you ever noticed that the word "media" refers both to the tool for disseminating information in human societies as well as the substrate upon which geneticists grow bacteria and viruses? Rushkoff has written one of the more provocative and insightful analyses of the paths of conceptual infection in human media, and about the techniques and goals of those who spread media viruses. This fun, hip, yet insightful book is well worth buying.
This provocative title suggests the author will follow the familiar route of explaining how popular culture manipulates its audience into complacency. On the contrary, Rushkoff (The GenX Reader) asserts that media "viruses" empower audiences both to become more actively engaged with the media and to challenge the status quo. Viruses, e.g., rap song "Cop Killer" and the videotape of the Rodney King beating, are controversial, compelling images or ideas that allow countercultural politics to infiltrate mainstream media. The hidden agendas Rushkoff explores here are thus subversive ones. His readings of various media outlets, such as TV shows like The Simpsons and Ren and Stimpy, as launchpads for antiestablishment messages about alternative lifestyles, are smart and interesting. But his conclusions about the revolutionary potential of media viruses are not always substantiated by his analyses, and his use of techno-jargon makes his arguments often difficult to follow. Author tour.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
This book is simply amazing! Although not for everyone - if you are interested in viral marketing, systems engineering/systems thinking, chaos theory, and how the mass media works,... Read morePublished on October 2, 2009 by J.R. Sedivy
This book tries to explain how and why the media would try to send out its ideals to the masses through a selective exposé of certain television programs such as THE... Read morePublished on November 14, 2006 by chris banez lim
Ten years since I read Media Virus I still find it extremely relevant, actually even more so. I first read it out of curiosity - being a Simpson's and Beavis and Butthead fanatic. Read morePublished on November 13, 2006 by David Howse
The bizarre negative reviews in this space belong to a couple of "conspiracy theorists" who are writing bad reviews of everyone associated with the Disinformation web... Read morePublished on July 27, 2004 by Sam I Am
I follow the adventures of this young man in the realm of literature for some years now and had the opportunity to exchange some e-mails with him due to my quite provocative... Read morePublished on August 11, 2003 by Vadim Limonoff
The best Rushkoff can do in this slapdash book is to rehash some old ideas about media and provide little support for his hasty and superficial analyses. Read morePublished on December 7, 2002
I use this book in my class on media and popular culture. It really stands as the most important book on media culture since McLuhan - and rivals his insights, at that. Read morePublished on September 4, 2001 by Don Simmons