Customer Reviews

Media Hypnosis: Unleashing the Most Powerful Sales Tool on Earth

5 star:		(6)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

Did you know that people can be hypnotized while watching television? Did you know that what your conscious mind does not filter out may actually be accepted by your subconscious just as though you were receiving hypnotic suggestions?
If you are either a business owner or a manager involved in sales or marketing, you owe it to yourself and your company to read a copy of Media Hypnosis by Lonny Kocina (Mid-America Entertainment Inc., 2002). Imagine how the power of the media, properly used, might benefit your business.
We are entering a new era that makes traditional advertising costly and obsolete for most businesses. Even though TV and radio may have a hypnotic effect on people, increasing numbers of viewers and listeners are trained to filter out traditional advertisements...yet many people accept news stories as truth.
While the author effectively discusses the hypnotic effect of the media, he exposes the obsolescence of most commercial advertising. He also explores the history of the public relations industry, and competently explains why the PR industry must change with the times. Instead of placing costly ads for clients, a good PR professional will develop news stories and press releases that inform the public about a client's products and services.
This is where the author's company, Media Relations, shines brilliantly! His firm is a public relations firm, and his book provides vital information that any business owner or manager needs to know before hiring a public relations firm. Yet unlike traditional PR firms who charge by the hour, the author believes that a truly effective PR firm should charge only for results.
Once you develop a good PR campaign, be aware of the fact that your news stories may be entering the subconscious minds of many viewers and listeners while they sit in a hypnotic trance. As a certified hypnotherapy instructor (and author of two hypnosis texts), I agree with Lonny's opinions regarding the hypnotic effect of the media.
As a small business owner myself, I wish that a copy of Lonny's book could go back in a time machine to a younger version of me! Some years ago I hired a PR firm, only to pay thousands of dollars for promises without results. They did manage to place a few ads for me - which resulted in an avalanche of telemarketing calls from numerous advertising agents trying to sell me more advertising space. Does this sound familiar?
If you've wasted any money at all on non-productive ads, Media Hypnosis is a must read! In fact, I believe that his book may change the entire PR industry.
Roy Hunter, M.S.
Author of The Art of Hypnosis (Kendall/Hunt Publ., 3rd ed. 2000)
Author of Master the Power of Self-Hypnosis (Sterling, 1998)<

I read this book in one afternoon, and plan to pass it on to other business people I know. Lonny Kocina's ideas make a lot of sense, especially given today's economy. It's time that someone offered alternatives to the types of advertising and PR campaigns that don't live up to their promises.

This book is diluted full of misconceptions and premonitions by the author. It's curious to see that someone knows how the media works, despite never having set foot in a news room.

Public relations is a powerful tool. However, media relations is only one very small part of it. The author needs to go more in depth on intricate parts of public relations. And the fact that the company (I went to their website) makes more than 30,000 phone calls a month sounds like the OJ Simpson legal defense strategy (throw spaghetti on the wall and some will stick).

I like the concept, but the book --- blahhhhhhhhh.

This book gives the inside scoop on the media and how it affects us. I won't read an article the same way again! It also guides us to a new option for marketing oursevles and businesses. Lonny Kocina's book has completely changed the way I will market my business! A must read for business owners.

Lonny Kocina is a seminal thinker on the subject of public relations. He knows the most profitable methods to use publicity for his clients' benefit.

James Cook
Author, Full Faith & Credit

After 22 years working in the media and listening to numerous theorys on what works or doesn't work, it's refreshing to read a book by someone who finally "gets it". Lonnie Kocina understands what has been a big, dark secret in radio and TV for decades: advertising is actually the least effective way to reach an audience. The author explains clearly and sans jargon why sales messages disguised as news content can incite a consumer to action in a way that advertising never could. He's also one the few progressive thinkers who knows that public relations services are needed on a consistant basis and not solely for businesses crises. I wish this was one of my textbooks in my college advertising classes! Come to think of it, I think this book should be required reading for all business, advertising and marketing students.

This book is the best source of information about the media and PR business that a small businessman could read. It is easy to read and gives lots of sound advise for using the media to sell your products. The fundementals behind the book can and will save you MONEY...