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Media Literacy and Semiotics (Semiotics and Popular Culture) Paperback – December 21, 2010

ISBN-13: 978-0230108288 ISBN-10: 0230108288

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Product Details

  • Series: Semiotics and Popular Culture
  • Paperback: 194 pages
  • Publisher: Palgrave Macmillan (December 21, 2010)
  • Language: English
  • ISBN-10: 0230108288
  • ISBN-13: 978-0230108288
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,366,575 in Books (See Top 100 in Books)

Editorial Reviews


"Media Literacy and Semiotics is an indispensable resource for scholars, students, and the general public because it demystifies the subtly disguised practices often employed by the media to promote lifestyle choices, consumerism, and ideologies that may have a detrimental effect on society. This volume provides a lucid presentation and discussion of the sometimes quite ingenious strategies and techniques exploited by the media to persuade the public to embrace a particular point of view, or to purchase a product or service. In this sense, it provides the reader with the necessary tools to engage in critical thinking to avoid these pitfalls. This book, in essence, teaches the reader how to analyze the media with a critical eye to the underlying meanings and messages conveyed. Elliot Gaines has written at length on critical literacy and his prose is always articulate and precise. This book continues this tradition." - Frank Nuessel, Professor of Modern Languages and Linguistics, University Scholar, University of Louisville

"Professor Gaines' book is an erudite study of the pervasive influence of media on everyday life that uses a creative combination of theory and applied analysis to make a persuasive case for how the illuminating power of semiotics itself constitutes an advanced form of media literacy." - David Descutner, Executive Vice Provost for Academic Affairs and Professor of Communication Studies, Ohio University

About the Author

Elliot Gaines is Professor in the Department of Communication at Wright State University, USA. His articles have been published in Semiotica, the Journal of Creative Communications, and The American Journal of Semiotics.

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In this erudite yet reader-friendly book, Gaines provides relevant, real-world, practical illustrations and applications that have helped me understand semiotics more clearly.
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Media Literacy and Semiotics (Semiotics and Popular Culture)
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