Media Madness: An Insider’s Guide to Media [Hardcover]

Dominic Ali (Author), Michael Cho (Illustrator)

Book Description

Age Level: 10 and up | Grade Level: 5 and up

How "real" is reality TV? Why do magazine models look so great? How much money do musicians make from CD sales? Can radio DJs play anything they want? These and lots of other questions are answered in Media Madness -- the insider's guide to TV, music videos, radio, magazines, comic books, newspapers, video games and the Internet. Host Max McLoon gives pointers on how to analyze media and takes readers behind the scenes to reveal media workplaces in action. With vivid cartoon-like illustrations bursting with color and movement, this comprehensive introduction to media has great kid-appeal and includes activities for readers to further explore concepts or try their own media making.

Editorial Reviews

From School Library Journal

Grade 4-8–Host Max McLoon takes readers through a splashy and fast-paced crash course in media literacy. The book doesn't have much depth, but also doesn't miss much; it covers the insider secrets of television, music, magazines, comic books, newspapers, video games, and the Internet. The text outlines the various personnel that team up to produce each medium and highlights some of the tricks that are employed to lure and hold audience attention while delivering advertising. Never vilifying the media outright, the author instead urges readers to approach it critically by asking questions about the message, who sent it, how it gets your attention, and what was not addressed. The hip illustrations and wry sidebars prevent the book from coming off as goofy or childish, while the humorous treatment takes a bit of the edge off of otherwise "heavy" issues like stereotypes, sexism, and violence. Light and loony, but enlightening, too.–Jeffrey Hastings, Highlander Way Middle School, Howell, MI
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Review

This cool, colourful, highly visual guide to media covers the territory from TV, music, magazine, and comic books to video games and the Internet. (Quill and Quire )

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Product Details

• Reading level: Ages 10 and up
  
• Hardcover: 64 pages
• Publisher: Kids Can Press (March 1, 2005)
• Language: English
• ISBN-10: 1553371747
• ISBN-13: 978-1553371748
• Product Dimensions: 11 x 8.4 x 0.1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #4,271,634 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars When it comes to understanding media madness, just question everything, June 19, 2006

By 

Lawrance M. Bernabo (The Zenith City, Duluth, Minnesota) - See all my reviews
(VINE VOICE)    (COMMUNITY FORUM 04)    (TOP 500 REVIEWER)    (HALL OF FAME REVIEWER)   

This review is from: Media Madness: An Insider’s Guide to Media (Hardcover)

On average, kids between the ages of two and seventeen spend nearly four and a half hours a day in front of electronic screens, such as televisions, computers and video games. This is more time than they spend with their parents. Today "media," that is to say methods of communication, reach a massive audience. With television, radio, video games, magazines and newspapers it is possible to be freaked out by all of these media. That is why the first thing that writer Dominic Ali tells illustrator Michael Cho at the start of "Media Madness: An Insider's Guide to Media," is to just ask yourself the Big Six questions: (1) Who created this message and why are they sending it? (2) Who is the target audience and how is the message tailored to them? (3) How does this message get your attention? (4) What values and lifestyles are shown? (5) How might other people read this message differently? (6) What's missing from this message that might be important to know? In other words, "question everything."

The rest of this colorful volume is devoted to the six main types of mass media, explained to young readers by Max McLoon, the book's talking head. The first section on Television begins by showing all of the people involved in making a television show, then admonishes readers not to believe the stereotypes on television, how shows "jolt" viewers through things like theme music and laugh tracks, a field guide to TV genres, the "Fight for Eyeballs," and how to "talk" TV. There is also a nice little test for seeing if you watch too much TV and another than provides the scoop on TV news. The next section is devoted to Making' Music, looks at all the people who are needed to make an album, who gets how much when you buy a CD, how album covers sell music, how radio stations come up with playlists, and how musicians promote their CDs.

Those are the main two sections of the book, which then covers four other examples of mass media. For Magazines we again see who is working behind the scenes, how magazine ads try to sell you the ideal life, the formula of photos plus stories equaling magazine success, and what magazines do to keep you reading each month. The Comic Book section also shows everybody who works on creating comic books, the "comic conundrum" (most superheroes are white males), and how comic book superheroes get licensed for all sorts of products. After showing who works in a Newspaper, we see how newspapers select their news, the key words of "news-speak," and how cropping a photograph can make a difference in a picture's meaning. Finally, we look at Video Games & the Net, starting with everybody who works on making a video game, then moving on to key concerns about video game stereotypes and violence, things to know while web surfing, and the problem of mouse click marketing.

"Media Madness" is not a definitive look at any of these mass media by any means. But Ali and Cho do bring up some critical points about each type. More importantly, they encourage their young readers to consider how they are being manipulated by each of these forms of mass media so that can survive in the world of media madness. Yes, Max McLoon is a bit much to take at times, but then I am not his target audience and the second of the Big Six questions tells me I am supposed to take that into account. Teachers of younger students can find "Media Madness" to be useful as well because touching on what is covered in just one of these mass media establishes some basic principles that apply to all of them, especially if students are introduced to those Big Six questions.

1 of 1 people found the following review helpful:

5.0 out of 5 stars smart and funny!, March 27, 2005

By 

culture vulture (toronto, canada) - See all my reviews

This review is from: Media Madness: An Insider’s Guide to Media (Hardcover)

i wasn't sure what to expect when i saw this book, but i'm glad i picked it up. it is hilarious! it's also really smart. this book has lots of fascinating info about media that i didn't know about. the writing is very clear and the illustrations are full of action. even though i have nephews and nieces, i'll also be buying a copy for some adult friends who think they know all there is to know about media. i can't recommend this book enough. it's not really a textbook on media, but it isn't just a simple kids' book either. media madness is like a full intro course to media in 64 pages.