101 Media and Marketing Tips for Salon Owners, Stylists and Managers is chock-full of useful, do-able tips and valuable resources that the salon owner, stylist or manager can immediately put into practice to boost their business image and visibility. Each of the tips can be implemented quickly and easily and all for under $500 - usually for under $100. A list of resources and vendors is provided to allow you to get off and running right away.
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Editorial Reviews
From the Publisher
The authors of this book have mixed and complimentary skills. Nanette Miner is known as a marketing maven for small businesses and independent professionals. Gino Moncada has beaten the odds - that 2 out of every 3 new salons go out of busines in the first three years - and operates a highly successful salon using many of the tips offered in this book. The combination of marketing accumen and salon-specific techniques overcomes the typical salon-owner's situation: the knowledge of how to be a great stylist (and artist) but not how to build and grow the business. We are pleased to publish this very unique and very beneficial book, for a field that has been greatly underserved in this arena.
From the Inside Flap
Why a book on marketing for salon owners, stylists, and managers? Because of the reality of every stylist - you ARE your business. And you're on a limited budget. Every tip provided in this book keeps those two realities in mind. When choosing which tips to include and which to leave out, the included tips had to meet four criteria: 1 - They cannot take forever to accomplish. Usually idea to fruition can be accomplished within a week - many times within a day; some take less than an hour.
2 - They cannot cost more than $500 to implement - most cost under $100. 3 - They must be relationship oriented so that once you attract a new customer you keep him. 4 - They must be professional in appearance and execution. This book is intended to help all stylists and owners/managers to establih visibility and credibility, and to enhance marketability. As a bonus, increased sales will come.
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Most Helpful Customer Reviews
23 of 23 people found the following review helpful:
2.0 out of 5 stars
Just a group of very basic ideas,
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Amazon Verified Purchase(What's this?)
This review is from: 101 Media and Marketing Tips for Salon Owners, Stylists and Managers (Paperback)
My wife and I own a couple of hair salons in Cincinnati with 24 awesome people who work with us. I was hoping to find some creative ideas so that we can better promote the folks in our salon who aren't as busy as they'd like to be.
I really felt like this book fell short of any of my expectations. This is a very thin and small, unsubstantial book that really didn't have much to it. Nothing more than 101 paragraphs, not chapters that described really basic ideas for marketing. I also bought Fun, Creative & Profitable Salon Marketing by Aleen D'Angelo. 67 Chapters with at least 5 - 20 suggestions in each chapter toward understanding marketing. Brandt Junker PS: Sometimes I wonder if some of these reviews aren't written by friends of the authors, or the authors competition. I bought both books and don't know Allen D'Angelo or Nanette Miller!
2 of 2 people found the following review helpful:
1.0 out of 5 stars
Do not buy,
Amazon Verified Purchase(What's this?)
This review is from: 101 Media and Marketing Tips for Salon Owners, Stylists and Managers (Paperback)
Nothing new in this book for anyone with common sense. More like a pamphlet or presentation than a book on how to.
2 of 2 people found the following review helpful:
1.0 out of 5 stars
101 Media & Marketing for salon owners,
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This review is from: 101 Media and Marketing Tips for Salon Owners, Stylists and Managers (Paperback)
It was short and to the piont. Finished it the day I recieved it.
I wondered while reading this book, if it was for the salon bussiness, or politics.
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Inside This Book
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First Sentence:
Networking is unequivocally the most valuable business tool you can possess. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Managers Tip New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Networking is unequivocally the most valuable business tool you can possess. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Managers Tip New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 3
books:
- Real Estate by Rh Value Publishing in Back Matter
- Black and White by Rh Value Publishing in Back Matter
- Microsoft Publisher by Microsoft Press in Back Matter
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