101 Media and Marketing Tips for the Sole Proprietor [Paperback]

Nanette Miner (Author)

Book Description

Publication Date: April 1, 1998

A do-it-yourself marketing campaign to increase your business' visibility and sales. OWN YOUR MARKET.

Editorial Reviews

Review

At last! A marketing book that is easy -- and fun -- to read! Includes ideas for using the internet, direct mail, newsletters, radio & TV and much, much more! Best of all, each tip can be implemented with a minimum of effort and expense. A valuable resource section makes it possible to know not only WHAT to do - but HOW to get it done. -- Anonymous Reviewer

From the Inside Flap

Why is this book titled 101 Media and Marketing Tips for the Sole Proprietor? Because of the reality of every sole proprietor: you do almost all - if not all - of the work yourself, and you are on a limited budget. Every tip provided herein keeps those two realities in mind. When choosing which tips to include and which to leave out, the included tips had to meet four criteria: They could not take forever to accomplish. Usually idea to fruition can be accomplished within a week - many times within a day; some take less than an hour. They could not cost more than $500 to implement - most cost under $100. They had to be relationship oriented and not sales oriented. They had to be professional in appearance and execution.

This book is intended to help the sole proprietor establish visibility and credibility and to enhance marketability. As a bonus, sales will come.

See all Editorial Reviews

Product Details

• Paperback: 54 pages
• Publisher: BVC Publishing (April 1, 1998)
• ISBN-10: 0965066622
• ISBN-13: 978-0965066624
• Product Dimensions: 8.3 x 5.3 x 0.2 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #2,847,688 in Books (See Top 100 in Books)
  • #59 in Books > 4-for-3 Books > Business & Investing > Small Business & Entrepreneurship > General

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars 101 Media and Marketing Tips for the Sole Proprietor, December 9, 1999

By 

Julie Jansen (Stamford, CT USA) - See all my reviews
(REAL NAME)   

This review is from: 101 Media and Marketing Tips for the Sole Proprietor (Paperback)

This is a succinct, snappy easy to read and refer to guide for very simple to implement marketing ideas for any business. It is so effective that it sits by my side as a constant resource for thinking of new ideas to market my services. An added bonus, none of the ideas cost very much money at all! Everyone should own a copy of Nanette Miner's handy guide of marketing tips.

1 of 1 people found the following review helpful:

5.0 out of 5 stars 101 Media & Marketing Tips for the Sole Proprietor, December 9, 1999

By 

Jon Reynolds (Hartford, CT) - See all my reviews

This review is from: 101 Media and Marketing Tips for the Sole Proprietor (Paperback)

Short, concise, inexpensive tips to expand your Marketing Plan. The postcard idea is great. Using just 10 of Nanette's concepts will bring excellent results. Imagine trying all 101 tips!

1 of 1 people found the following review helpful:

5.0 out of 5 stars great book, December 8, 1999

By A Customer

This review is from: 101 Media and Marketing Tips for the Sole Proprietor (Paperback)

This book is easy to read and the ideas are easy to implement. I especially like the fact that most things don't cost more than $100. If you have a small staff and a small budget, this book is for you!