Media Monoliths: How Great Media Brands Thrive and Survive [Hardcover]

Mark Tungate (Author)

Book Description

Publication Date: July 2004

* The first book to provide an in-depth analysis of 20 of the world's most famous media brands

Editorial Reviews

Review

"Tungate's background as a journalist and authority on advertising, both domestic and global, is apparent in this work, which offers a comprehensive look at the branding and marketing of major media properties both inside and outside the US. The author apparently gained access to a vast array of executives within each of the 20 media organizations he profiles, and he presents his material in a style that is easy to read, process, and understand. The book provides a brief historical context, vivid descriptions of the environment in which the organizations function, and a handy summary box highlighting key facts about each network, publication, or information provider. Informative and even eye-opening for those who want to know more about the media outlets people consume on a daily basis, this timely, well-researched book could easily be incorporated into the curricula of introductory-level communication courses, particularly those that deal with media structures, global marketing, media literacy, and the media's role in society. The book should retain its value despite the ever-changing nature of the media business. Summing Up: Highly recommended. Lower-/upper-division undergraduates and general readers in particular."--E. T. Arke, Messiah College for CHOICE

About the Author

Mark Tungate is a journalist specializing in media, marketing and communication. Based in Paris, he also writes regularly about style and culture for magazines such as This City Paris, CNN Traveler and Travel and Leisure. He is also the author of Media Monoliths (Kogan Page).

Product Details

• Hardcover: 280 pages
• Publisher: Kogan Page Business Books (July 2004)
• Language: English
• ISBN-10: 0749441089
• ISBN-13: 978-0749441081
• Product Dimensions: 9.3 x 6.1 x 0.9 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,109,421 in Books (See Top 100 in Books)

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