Now in paperback, "Media Monoliths" gives a detailed look behind the scenes of the elite group of giant media brands that have thrived for decades--and sometimes centuries. [Color illustrations.]
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Book Description
Editorial Reviews
Review
"Tungate's background as a journalist and authority on advertising, both domestic and global, is apparent...Informative and even eye-opening...this timely, well-researched book could easily be incorporated into the curricula of introductory-level communication courses, particularly those that deal with media structures, global marketing, media literacy, and the media's role in society...Should retain its value despite the ever-changing nature of the media business...Highly recommended."
About the Author
Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, Branded Beauty and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.
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Inside This Book
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First Sentence:
It is a sultry, overcast day in downtown Manhattan, and I am looking for a very special store. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
media brands, media monolith, brand extensions Key Phrases - Capitalized Phrases (CAPs): (learn more)
National Geographic, Paris Match, Financial Times, Die Zeit, The Wall Street Journal, United States, Dow Jones, United Kingdom, International Herald Tribune, Christie Hefner, First World War, Latin America, Time Warner, Hong Kong, Mike Bloomberg, Playboy Enterprises, Rupert Murdoch, Second World War, The Guardian, Times Square, James Gordon Bennett, Janet Robinson, Man of the Year, Ted Turner, Bill Roedy New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
It is a sultry, overcast day in downtown Manhattan, and I am looking for a very special store. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
media brands, media monolith, brand extensions Key Phrases - Capitalized Phrases (CAPs): (learn more)
National Geographic, Paris Match, Financial Times, Die Zeit, The Wall Street Journal, United States, Dow Jones, United Kingdom, International Herald Tribune, Christie Hefner, First World War, Latin America, Time Warner, Hong Kong, Mike Bloomberg, Playboy Enterprises, Rupert Murdoch, Second World War, The Guardian, Times Square, James Gordon Bennett, Janet Robinson, Man of the Year, Ted Turner, Bill Roedy New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 14
books:
See all 14 books this book cites
- The International Herald Tribune by Charles L. Robertson on page 89, page 95, and Back Matter
- Well-Written and Red by Alfredo Marcantonio on page 214, and Back Matter
- The Man Who was Vogue: The Life and Times of Conde Nast by Caroline Seebohm on page 224, and Back Matter
- Low Life by Luc Sante on page 104, and Back Matter
- The Atlanta Braves (Team Spirit) (Team Spirit (Norwood)) by Mark Stewart on page 13
See all 14 books this book cites
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