Media Now: Understanding Media, Culture, and Technology [Paperback]

Joseph Straubhaar (Author), Robert LaRose (Author), Lucinda Davenport (Author)

Book Description

Publication Date: January 1, 2011 | ISBN-10: 143908257X | ISBN-13: 978-1439082577 | Edition: 7

MEDIA NOW, Seventh Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Editorial Reviews

Review

"[Thomson Wadsworth] makes it easy to teach from this book. . . . The professional Thomson staff will support you and work with you to create your best class possible." "One of the strengths of the book is that it does integrate infrastructure, law, and ethics into the chapters. Integration allows students to see the connection between these variables and the end result."

"The authors do not talk above the heads of [students] but do a great job luring them into the content with their writing."

"MEDIA NOW is undeniably one of the most modern texts, keeping abreast of the times and trends, [and] providing knowledge of onward movements and recent developments in the field of journalism to students of mass communication."

"In the highly competitive Introduction to Mass Communication text market, MEDIA NOW is a solid competitor. The text offers a solid sweep of the content normally covered in this course. The text is written in an accessible fashion and contains ample up-to-date examples to illustrate key concepts. The visuals are ample and placed throughout the text in a way that increases readability. The support materials--including the course website, access to InfoTrac College Edition and the InfoTrac Student Activity Workbook, the Multimedia Manager, and the Media Literacy Workbook--are excellent and packed with teaching tools and ideas in support of the course."

"I've used this textbook for two years and will use it again . . . . Why? The content is solid, the presentation is good, and the instructor resources and supplements are extremely helpful." --This text refers to an out of print or unavailable edition of this title.

About the Author

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communications and Graduate Studies Director in the Radio-TV-Film Department of the University of Texas at Austin. Previously he was Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. He is also Associate Director for International Programs of the Telecommunication and Information Policy Institute at the University of Texas. He has published numerous books, as well as articles and essays on international communications, global media, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in various journals, books, and other print publications. His primary teaching, research, and writing interests include: global media, international communication and cultural theory, the digital divide, and comparative analysis of new technologies. He conducts research and lectures abroad in Latin America, Asia, and Africa and has lead student trips to these regions. He is currently on the editorial board for the Howard Journal Of Communications, Studies In Latin American Popular Culture, and Revista Intercom. Visit Straubhaar on the Web at http://rtf.utexas.edu/faculty/straubhaar.

Dr. Robert LaRose is currently Full Professor and Director of M.A. Studies in the Department of Telecommunication at Michigan State University. He conducts research on the uses and effects of the Internet and was recently recognized for his research productivity as an "Outstanding Researcher" by the College of Communication Arts and Sciences at MSU. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and much more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Robert LaRose on the Web at http://www.msu.edu/~larose. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 592 pages
• Publisher: Wadsworth Publishing; 7 edition (January 1, 2011)
• Language: English
• ISBN-10: 143908257X
• ISBN-13: 978-1439082577
• Product Dimensions: 10.6 x 8.3 x 0.9 inches
• Shipping Weight: 2.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #73,045 in Books (See Top 100 in Books)

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