Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time. MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive. MEDIA NOW: UNDERSTANDING MEDIA, CULTURE AND TECHNOLOGY is that book!
Media Now
and over one million other books are available for Amazon Kindle.
Learn more
FREE Two-Day Shipping for Students. Learn more |
| ||||||||||||||||||||||||||||||
|
There is a newer edition of this item:
|
Book Description
Editorial Reviews
Review
"MEDIA NOW is an excellent introductory text for a Mass Communication program. It is comprehensive and the writing style and level is very accessible to freshman media savvy students. It covers the principles and fundamentals of media research, theories, effects and issues clearly and efficiently. While the scholarship is sound, the text is remarkably free of jargon. Anecdotal sidebars bring dry material to life and the marginal glossary annotations and Internet links keep the pace modern and greatly expand the scope of the subject matter and enhance learning by the motivated student."
"My general impression of the text is positive. I like it because generally speaking, it is comprehensive and yet easy to read. It covers the traditional mass media within the framework of technological evolution and convergence. While some text stress ideologically driven media perspectives, Straubhaar and LaRose give the right balance of institutional, cultural, theoretical, and legal content. The authors do an excellent job of showing that the amalgamation of information technology and the mass media are creating new, multi-communication spaces that affect our lives."
"MEDIA NOW is an excellent general introductory text to the mass media. It is commendable for its readable style as well for its currency. Topics are covered in reasonable depth and its coverage of the topic is complete. I have found no text that does a better job."
"The approach is very straightforward, providing students with the history they need and raising media issues to stimulate critical thinking. The style in which it is written, including the various graphs, timelines, definitions, review questions and Weblinks are all very useful."
"The approach is very concise. There is plenty of information for students to get a broad understanding of mass communication, but not so much that students canÂ't focus on the important or key points. The text is written in an interesting and engaging style, which my students tell me is easy to read and understand."
"My general impression of the text is positive. I like it because generally speaking, it is comprehensive and yet easy to read. It covers the traditional mass media within the framework of technological evolution and convergence. While some text stress ideologically driven media perspectives, Straubhaar and LaRose give the right balance of institutional, cultural, theoretical, and legal content. The authors do an excellent job of showing that the amalgamation of information technology and the mass media are creating new, multi-communication spaces that affect our lives."
"MEDIA NOW is an excellent general introductory text to the mass media. It is commendable for its readable style as well for its currency. Topics are covered in reasonable depth and its coverage of the topic is complete. I have found no text that does a better job."
"The approach is very straightforward, providing students with the history they need and raising media issues to stimulate critical thinking. The style in which it is written, including the various graphs, timelines, definitions, review questions and Weblinks are all very useful."
"The approach is very concise. There is plenty of information for students to get a broad understanding of mass communication, but not so much that students canÂ't focus on the important or key points. The text is written in an interesting and engaging style, which my students tell me is easy to read and understand."
About the Author
Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communications and Graduate Studies Director in the Radio-TV-Film Department of the University of Texas at Austin. Previously he was Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. He is also Associate Director for International Programs of the Telecommunication and Information Policy Institute at the University of Texas. He has published numerous books, as well as articles and essays on international communications, global media, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in various journals, books, and other print publications. His primary teaching, research, and writing interests include: global media, international communication and cultural theory, the digital divide, and comparative analysis of new technologies. He conducts research and lectures abroad in Latin America, Asia, and Africa and has lead student trips to these regions. He is currently on the editorial board for the Howard Journal Of Communications, Studies In Latin American Popular Culture, and Revista Intercom. Visit Straubhaar on the Web at http://rtf.utexas.edu/faculty/straubhaar.
Dr. Robert LaRose is currently Full Professor and Director of M.A. Studies in the Department of Telecommunication at Michigan State University. He conducts research on the uses and effects of the Internet and was recently recognized for his research productivity as an "Outstanding Researcher" by the College of Communication Arts and Sciences at MSU. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and much more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Robert LaRose on the Web at http://www.msu.edu/~larose.
Dr. Robert LaRose is currently Full Professor and Director of M.A. Studies in the Department of Telecommunication at Michigan State University. He conducts research on the uses and effects of the Internet and was recently recognized for his research productivity as an "Outstanding Researcher" by the College of Communication Arts and Sciences at MSU. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and much more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Robert LaRose on the Web at http://www.msu.edu/~larose.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Excellent,
By
Amazon Verified Purchase(What's this?)
This review is from: Media Now: Understanding Media, Culture, and Technology, 2008 Update (Paperback)
This book was in perfect condition and arrived on time and the best part is that the price was perfect. My school wanted me to buy this book for $500. Thanks guys for having this book way cheaper. Now my school will never see a dime of my money :)
5.0 out of 5 stars
Arrived on time,
By
Amazon Verified Purchase(What's this?)
This review is from: Media Now: Understanding Media, Culture, and Technology, 2008 Update (Paperback)
I really am thankful that the book came in on time. I ordered it Friday night and received it Monday afternoon. The book came with how it was described with a few highlighting. Other than the highlighting the book was in great condition!
5.0 out of 5 stars
Great Quailty Book,
By
Amazon Verified Purchase(What's this?)
This review is from: Media Now: Understanding Media, Culture, and Technology (Paperback)
I was actually sent the Instructors Edition of the book. I am not yet sure whats different in the book but I would love to find out. The book was delivered in good timing and great quality. Thanks
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Browse and search another edition of this book.
Browse and search another edition of this book.
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
penny press, deep throat, large ownership groups, affiliate fees Key Phrases - Capitalized Phrases (CAPs): (learn more)
All Rights Reserved, Cengage Learning, United States, World War, New York, Time Warner, World Wide Web, Supreme Court, Big Three, First Amendment, Great Britain, Telecommunications Act, Super Bowl, Civil War, American Idol, Technology Demystified, Federal Communications Commission, Big Five, Clear Channel, European Union, World View, Sesame Street, Los Angeles, Latin America, North America Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
penny press, deep throat, large ownership groups, affiliate fees Key Phrases - Capitalized Phrases (CAPs): (learn more)
All Rights Reserved, Cengage Learning, United States, World War, New York, Time Warner, World Wide Web, Supreme Court, Big Three, First Amendment, Great Britain, Telecommunications Act, Super Bowl, Civil War, American Idol, Technology Demystified, Federal Communications Commission, Big Five, Clear Channel, European Union, World View, Sesame Street, Los Angeles, Latin America, North America Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
|
|
So You'd Like to...
|
|
Look for Similar Items by Category
- Books > Business & Investing > Skills > Communications
- Books > Computers & Technology > Networking > Networks, Protocols & APIs
- Books > Education & Reference > Words & Language
- Books > New & Used Textbooks > Business & Finance
- Books > New & Used Textbooks > Communication & Journalism > Communications
- Books > New & Used Textbooks > Communication & Journalism > Media Studies
- Books > New & Used Textbooks > Computer Science > Networking
- Books > New & Used Textbooks > Humanities > Performing Arts
- Books > New & Used Textbooks > Social Sciences
- Books > Politics & Social Sciences > Social Sciences
- Books > Professional & Technical > Engineering
