Media Relations in Sport (Sport Management Library) [Illustrated] [Hardcover]

Allan Hall (Author), Patrick Moynahan (Author), William Nichols (Author), Janis Taylor (Author)

Book Description

Series: Sport Management Library | Publication Date: July 2001

This book provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the working relationships between journalists and sport organisations as they have evolved over the years. Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organising events such as news conferences and media days. Part III addresses the responsibilities of sports information professionals: how to organise and manage game coverage; what to do to promote special events ranging from awards banquets to tournaments; and how to develop publicity campaigns. Part IV confronts the ethics of these formalised working relationships and the ideology they perpetuate. The book is for students in sports management, as well as students in journalism, public relations or communications. Each chapter contains a glossary of terms, discussion questions, suggested exercises, role playing activities and extensive notes.

Editorial Reviews

From the Publisher

In F.I.T.'s latest effort to add dimension to our publications, we now offer Professor Packets to supplement several of our bestselling Sport Management Library textbooks. Each Professor Packet is a collection of PowerPoint slides designed to enhance the classroom experience. They contain questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. The Professor Packet is available free to professors who adopt the text for use in a high school, undergraduate, or graduate school course, or an employee training seminar. Contact F.I.T. for more details.

Product Details

• Hardcover: 360 pages
• Publisher: Fitness Information Technology (July 2001)
• Language: English
• ISBN-10: 1885693222
• ISBN-13: 978-1885693228
• Product Dimensions: 11.3 x 8.5 x 1 inches
• Shipping Weight: 2.2 pounds
• Amazon Best Sellers Rank: #1,417,001 in Books (See Top 100 in Books)

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