Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience (Hardcover)

by Brian Reich (Author), Dan Solomon (Author)
Key Phrases: media rules, coffeehouse experience, current media environment, New York, Chris Anderson, Seventh Generation (more...)

Editorial Reviews

Product Description
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.

From the Inside Flap

When it comes to communicating with an ever-evolving audience, today's organization has more than enough tools to get the job done—blogs, podcasts, social networks, search advertising, and much more. Yet the combination of rapid technological innovation and continuous social shifts have left many organizations—from the largest corporation to the smallest nonprofit—struggling to stay focused and execute their ideas.

Throughout their professional careers, authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world and overcoming its many challenges.

Written in an engaging and accessible style, this reliable resource skillfully discusses what it takes for today's business leader and entrepreneur to survive and thrive in the new communications universe. With this book as your guide, you'll quickly learn how to view everything you do as an organization through three broad lenses: everything is fragmented and blurred, small things can gain great attention, and we are all connected. Along the way, you'll also discover how to distinguish yourself from the competition by finding new ways to operate, creating new models to better serve your audience, and harnessing the full potential that technology provides.

It doesn't matter whether you're in the business of disseminating information, developing experiences, or producing products, this book will prepare you to:

• Lead your organization and respond to today's challenges with a strategy that ensures success

• Leverage the new tools needed to navigate your organization during periods of transition

• Properly position your organization to tap into new markets

• And much more

Every theory, thought, and idea outlined in this book mirrors what authors Brian Reich and Dan Solomon do for their clients—and the organizations they lead—every day. Filled with in-depth insights, expert advice, and more than thirty-five interviews of business innovators familiar with the many facets of this field, Media Rules! offers a rare look at how you can effectively develop successful media-centric strategies and reveals real ways to implement them in your everyday business endeavors.

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Product Details

• Hardcover: 230 pages
• Publisher: Wiley (December 4, 2007)
• Language: English
• ISBN-10: 0470108886
• ISBN-13: 978-0470108888
• Product Dimensions: 9.1 x 6.2 x 1.1 inches
• Shipping Weight: 15.5 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #140,152 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent! Marshall McLuhan would be proud!, May 2, 2008

By	Peter Cherukuri (Washington, DC) - See all my reviews (REAL NAME)

Dan Solomon and Brian Reich push the reader to revisit the term "media" when evaluating communication strategies. According to the authors, media is no longer just what we simply read, watch or click but should be considered as almost anything that touches our lives and not be limited to some format. There's a potential danger of making the definition of media so broad and all encompassing that the term becomes useless. But Solomon and Reich use this broad definition to make us appreciate fundamental shifts that are happening in how we communicate as a society. Framing insights from business and thought leaders from the past and on the front lines into actionable, memorable categories, the reader is given a potential path to organize the cacophony of communication technologies and punditry. The authors do not pretend that the path to mass communication enlightenment is through their book but they effectively point you in the right direction.

2 of 2 people found the following review helpful:

5.0 out of 5 stars This is a stand-up with excitement look at the future, April 17, 2008

By	Bill Chuck "Billy-Ball" (Brookline, MA USA) - See all my reviews (REAL NAME)

Media Rules should be purchased by every marketing and sales person in an organization who who wants to progress and star in a tough economy. It should e read by every CEO, CFO and CIO who wants to lead their organization deeper into this century. It should be read by every kid just graduating college who wants to get a good job by harnessing the tools they already use.

It's out there folks, you just need to understand the new terrain that controls our environment. Great insights from the authors along with terrific anecdotal evidence that will make you stand up and want to get to the office.

One word of warning - don't read it before trying to go to sleep - the topics are way too stimulating.

1 of 1 people found the following review helpful:

5.0 out of 5 stars The best assigned text for class EVER!, October 10, 2008

By	Buffie N. Rogers - See all my reviews (REAL NAME)

We were assigned this read for an arts marketing class, and I can say it is
the best text all year. Grounded, informed, and makes for great discussion in class.