Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Brian Reich is senior vice president - global editor for Edelman, where he provides editorial vision and strategy for the company. He is well known for his expertise in new media, Web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Brian is the author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, 2011) and co-author of Media Rules!: Mastering Today's Technology to Connect with and Keep Your Audience (Wiley, 2007). Brian contributes as a Fast Company Expert, hosts a regular podcast discussion about the impact of media and technology on society and teaches consumer behavior and marketing strategy in the graduate school of communications at Columbia University.
Brian began his career in politics - working on several campaigns around the country. He spent two years as briefing director to Vice President Gore in the White House and during the 2000 presidential campaign. He has spent the past decade providing strategy, analysis, and support to corporations, nonprofit organizations and charities, media companies and other groups that are looking to solve complex problems. He has held senior roles at leading digital, PR, and public affairs agencies, including Mindshare Interactive Campaigns, Cone Inc., and EchoDitto. He has led projects for many of the largest and most influential brands and nonprofit organizations, as well as media companies, start-ups, and political/advocacy groups.
Brian is chairman of the board of Investigate West, a nonprofit organization dedicated to the art and craft of investigative journalism. He is a senior advisor to iFOCOS, an independent non-profit and non-partisan think tank that uses research, education, and action to improve the digital experience. Brian serves as the "Principal Evangelist" for Games That Give, a video game company that allows gamers to earn donations for charity while they play.
Brian attended the University of Michigan and graduated from Columbia University. He lives in New York City with his wife, Karen Dahl, their son, Henry, and daughter, Lucy.
