Customer Reviews

Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience

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Dan Solomon and Brian Reich push the reader to revisit the term "media" when evaluating communication strategies. According to the authors, media is no longer just what we simply read, watch or click but should be considered as almost anything that touches our lives and not be limited to some format. There's a potential danger of making the definition of media so broad and all encompassing that the term becomes useless. But Solomon and Reich use this broad definition to make us appreciate fundamental shifts that are happening in how we communicate as a society. Framing insights from business and thought leaders from the past and on the front lines into actionable, memorable categories, the reader is given a potential path to organize the cacophony of communication technologies and punditry. The authors do not pretend that the path to mass communication enlightenment is through their book but they effectively point you in the right direction.

Media Rules should be purchased by every marketing and sales person in an organization who who wants to progress and star in a tough economy. It should e read by every CEO, CFO and CIO who wants to lead their organization deeper into this century. It should be read by every kid just graduating college who wants to get a good job by harnessing the tools they already use.

It's out there folks, you just need to understand the new terrain that controls our environment. Great insights from the authors along with terrific anecdotal evidence that will make you stand up and want to get to the office.

One word of warning - don't read it before trying to go to sleep - the topics are way too stimulating.

We were assigned this read for an arts marketing class, and I can say it is
the best text all year. Grounded, informed, and makes for great discussion in class.