THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban, billionaire entrepreneur & chairman of HDNet Television, says, "In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty." - Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals, says, "To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details-in an easy-to-digest manner-how to do so, and to thine own self be true."
DAVID E. HENDERSON is an accomplished writer, communications strategist, speaker and Emmy Award-winning former CBS News correspondent. With global credentials in the evolving environment of online communications, he is well respected and sought-after as a media strategist, thought leader, advisor and lecturer.
He is News Strategies LLC, strategic communications advisors, in Washington, DC, with offices in Europe. With extensive credentials in the field of strategic and crisis communications, image and reputation management and media outreach, he works with clients to create and strengthen original online content, deepen engagement through online communities and develop new business models for the digital era.
His most recent book is "Making News in the Digital Era," published in September 2009. The book is an in-depth look at marketing and visibility opportunities and helps readers to navigate and make sense of the fluid and complex online media environment. David is also author of "Making News: A Straight-Shooting Guide to Media Relations."
As senior vice president at Edelman Worldwide in Washington, David led the corporate brand and reputation management group and advised major clients including CSX Transportation, BF Goodrich and Bombardier.
In his role as vice president of global marketing and communications at Gulfstream Aerospace, he favorably repositioned the company's brand image to become the hallmark of corporate aviation, resulting in unprecedented 400 percent sales growth.
David has represented Louisiana Seafood Board, Imperial Sugar Company, Retirement Living TV, BBC News, Learjet, ICB Kuwait and numerous other leading corporations and organizations. Additionally, he has consulted for public relations organizations on the changing mainstream and New Media online environments in the U.S. and Europe.
Among his many achievements, David directed public affairs and media advocacy in support of litigation before federal courts and the United States Supreme Court on behalf of Kuwaiti detainees being held at Guantanamo, working together with the Kuwaiti government and a team of Washington attorneys. The accomplishments, against all odds at the time, helped to make Guantanamo an international human rights issue.
A blogger since 2003 and online publisher since 1999, David is co-founder and publisher of BoomerCafé™ - the Internet's oldest and most popular online creative writing project for baby boomers with active lifestyles. His personal blog - DavidHenderson.com - focuses on trends in the fields of communications, brand management and the media.
He regularly lectures at communications and media relations workshops in the U.S. and Europe.
