This study begins by explaining the concept of the sign and the ideological role of signs and media texts in contemporary culture. Advertisements, glossy magazines, daily newspapers, various TV programmes and recent cinema films are all scrutinised, with each chapter containing a close analysis of particular examples. Key strands in critical theory, which are allied to semiotics, such as ideology, psychoanalytic theory and feminist criticism, are also explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by post-structuralist theory, audience studies and postmodernism, and considers the new media including the interactive computer game, Internet and the World Wide Web.
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Book Description
Editorial Reviews
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"Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astute use of contemporary examples, and in its openness to both the latest theoretical developments and the criticisms of semiotic theory launched over the last decade by media sociologists." --Sean Cubitt, Liverpool John Moores University
--This text refers to an alternate
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About the Author
Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London.
--This text refers to an alternate
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0 of 2 people found the following review helpful:
3.0 out of 5 stars
A start,
By A Customer
This review is from: Media Semiotics: An Introduction (Paperback)
A good intro for those who haven't read any semiotics or structuralism, but it will be boring for those who have read some of the theory. The main problem with the book is that the author is British and uses examples of British TV shows and magazines that the non-British (i.e. American for myself) reader will not be familiar with. One can still get the basic point of his examples, but it might have been better to use sources that were not so geographically isolated.
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