Media Semiotics: An Introduction, Second Edition [Paperback]

Jonathan Bignell (Author)

Book Description

ISBN-10: 0719062055 | ISBN-13: 978-0719062056 | Publication Date: July 5, 2002 | Edition: 2nd

Media Semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'realityTV', digital interactive television, and mobile phone text messaging.

Editorial Reviews

Review

"Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astute use of contemporary examples, and in its openness to both the latest theoretical developments and the criticisms of semiotic theory launched over the last decade by media sociologists." --Sean Cubitt, Liverpool John Moores University

About the Author

Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London.

Product Details

• Paperback: 240 pages
• Publisher: Manchester University Press; 2nd edition (July 5, 2002)
• Language: English
• ISBN-10: 0719062055
• ISBN-13: 978-0719062056
• Product Dimensions: 8.5 x 5.5 x 0.8 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #601,174 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

0 of 2 people found the following review helpful:

3.0 out of 5 stars A start, June 20, 2000

By A Customer

This review is from: Media Semiotics: An Introduction (Paperback)

A good intro for those who haven't read any semiotics or structuralism, but it will be boring for those who have read some of the theory. The main problem with the book is that the author is British and uses examples of British TV shows and magazines that the non-British (i.e. American for myself) reader will not be familiar with. One can still get the basic point of his examples, but it might have been better to use sources that were not so geographically isolated.