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Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online
 
 
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Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online [Kindle Edition]

Pete Williams (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews) |
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Editorial Reviews

Review

Media Strategies for Internet Marketers Book Trailer

Product Description

Would you like to get more qualified traffic to your website and increase your conversion rate - for free?

Publicity in real world media such as newspapers, magazines and trade journals is the best endorsement you can possibly get for your online business or blog. In Media Strategies for Internet Marketers, entrepreneur Pete Williams passes on proven methods to help you generate the publicity and exposure you deserve, including:

* Professionally writing and distributing your own press releases
* Pitching your own article to the media and get published
* Reliable techniques to capture the attention of journalists and editors
* 'The Halo Effect', and why it is the best testimonial even money can't buy
* And how you can achieve all of this without putting in any extra time, money or effort!

With $176 worth of downloadable bonus content, a purchase of the book will also give you access to audio interviews with PR experts and full sessions of Pete's marketing eCourses, Unleashing the Power of Publicity and Going Analogue, that will teach you step by step how to:

* Send out your press releases and what tested and recommended distribution services to use depending on where you are, what the type of media you're targeting and what your marketing budget is
* Add the 'secret sauce' to your press releases and get journalists calling you for interviews
* Buy physical addresses for your offline marketing and why this can be so valuable
* And much, much more!

Media Strategies for Internet Marketers is an essential read for any online business owner, blogger or niche marketer looking to maximise profit for minimal cost.
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Product Details

  • File Size: 558 KB
  • Print Length: 82 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Preneur Marketing (June 19, 2011)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B0056WQZ7O
  • Text-to-Speech: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #335,399 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Kindle Edition
This book is a real eye-opener. I'd been doing all the things the so-called gurus tell you to do to get more traffic... backlinks, article marketing, forum commenting etc. But as the internet expands, it's becoming increasingly difficult to 1) get traffic and, 2) get sales. "Media Strategies for Internet Marketers" is all about reconciling the offline "real world" with the online "virtual world" - employing traditional and time-honored offline media strategies to increase your online exposure and success.

So many internet marketers are scammy, but Pete Williams is the real deal. In no-nonsense language that anyone can understand and follow, he has written a step-by-step blueprint for driving traffic to your site through press releases and other media strategies. Never written a press release before? Neither had I (I hadn't even realized it was possible unless you worked for the press!). Well, it's easy - and this book shows you exactly how. And better than that, it works. After implementing Pete's strategies, my traffic (and conversions) trebled. There can be no greater recommendation than that!
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1 of 1 people found the following review helpful
Winning Strategies July 6, 2011
Format:Kindle Edition
Those who do business online tend to remain trapped in the web. Most of them do their marketing online thinking offline media as passé.

But the reality is something like this. Two types of people come to internet: internet users and people who use the internet. Although they appear the same on the face of it, the differences in terms of implication are vast.

While members of the first group use the internet for most of their needs, such as for internet banking or searching directories, the others live mostly offline, occasionally visiting internet to check their email or Facebook account.

So there is a vast tract of possibilities lying outside the internet for marketing the online product, asserts the author, who has tested success from a very young age having understood the intricacies of the rules of the game. All the tips the book provides emanate from the author's first hand experience. He was successful in selling the old timber and carpet of a fabled sports ground as memorabilia, and there is no reason why the reader will not repeat the feat using these path braking marketing techniques.

The first mantra is to understand the importance of offline media. The offline audience is bigger, and offline users are much easier to impress then the already wizened online ones. Next is to understand the difference between publicity and advertisement. Publicity takes place when business is exposed to the public via a range of media, where the media chooses to promote your story.

We are told how to approach the media with press releases, interviews, original articles--all of which promote your business in an interesting way. Social proof, that is, using testimonial of your customers, is a time tested way of furthering your cause. "Such third party endorsements legitimize your expertise as a reputable and reliable real world business resulting in much higher conversions," say the author.

Full of such nuggets of practical advices this book is an essential guide for any online marketer.
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1 of 1 people found the following review helpful
Pure gold strategies July 1, 2011
By Wessex
Format:Kindle Edition
I'm not an Internet Marketer per se, but I do run my own online ecommerce business. I happened upon this book because I saw a rival's site mentioned in a magazine and thought: "how did they manage that?!?"

First of all, I trawled the internet for about an hour looking for how I could generate my own publicity. What little I managed to find was vague, but "Media Strategies for Internet Marketers" answered all my questions and more. It covers everything from how to write and submit your own press release, to getting your own articles (about you and your business!) published in print media - including templates and the author's own real-life experiences. There is also a chapter dedicated to a concept called "The Halo Effect" that has caused me to entirely rethink the way I sell myself and my business.

You need only read Pete Williams' author page to know he is a pro and an expert in his field. His strategies are pure gold for anyone looking to increase their traffic and sales.
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More About the Author

› Visit Amazon's Pete Williams Page
Pete Williams
Pete Williams is an award-winning entrepreneur, author and marketer from Melbourne, Australia. At the young age of 21, Pete sold the Melbourne Cricket Ground (Australia's Yankee Stadium) for under $500! Since then, he's made the pages of numerous media publications and referred to as "Australia's Richard Branson".

Pete is known for his uncanny ability to identify and create successful business. Some of his companies include: On Hold Advertising, Infiniti Telecommunications, Simply Headsets and Preneur Group. He's also author of the International smash hit 'How to Turn Your Million-Dollar Idea Into a Reality,' 'Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online,' and 'The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today.'

His awards include some of the most prestigious awards in the entrepreneur industry. Pete's been honored as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of Smart Companies: Top 30 Under 30.

Pete is also an international speaker, marketing consultant and a faculty member of one the world's largest Internet marketing training academies, 'Thirty Day Challenge'.

When Pete isn't pushing the limits as a thriving entrepreneur, he likes walks on the beach, avoids getting caught in the rain and passes on the Pina Coladas. But, in all seriousness, he's an avid outdoor adventurer taking 3rd Place in his age group in the 2002 Victorian Triathlon. Some of his favorite things include Montepulciano Abruzzo red wine and anything made by Apple and Nike.

There are a number of ways you can connect with Pete:
Firstly, you could e-mail him via support [at] preneurgroup [dot] com.
Hit him up on Twitter @preneur.
Join him on Facebook over www.facebook.com/preneurmarketing.
Or either of Pete's two websites www.PreneurMarketing.com and www.PeteWilliams.com.au.

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