A new "reader" has been published to help missions and media personnel think strategically. The book contains articles by experienced media strategy personnel as well as case studies of successful projects.
Book Description
Editorial Reviews
About the Author
Dan Henrich served as a media consultant in the Middle East, India, Pakistan and Kenya since 1982. Prior to that he worked in Advertising and multi-media production. Starting in the 1980s Henrich conducted media training workshops in India, Zimbabwe, Tanzania, Nigeria, Ghana, Togo, Kenya, the Middle East (country withheld), Burkina Faso, the Philippines, Indonesia and Thailand. He lived in the Middle East doing pre-production research for a entertainment-education TV series eventually produced by a major organization and aired on TV. Moving to Kenya in 1988, Henrich co-wrote, researched and produced (with IMM) "SABINA'S ENCOUNTER," a drama about a barren woman and her search for hope. Sabina's Encounter has been seen by 20 million people in English, Swahili and African French. In the early 1990s, Henrich facilitated the dubbing of three Billy Graham Evangelistic Association films into Swahili and two Nigerian languages. In 1995 his family (wife and 4 children) moved to Virginia Beach to do graduate work at Regent University on the effects of language dubbing and comprehension. Since 1998 Henrich taught advertising and broadcasting courses at a major liberal arts university and consulted in Asia. He is the managing director of Communication Resources International. For more information visit Http://comresources.org.
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Inside This Book
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First Sentence:
All of my life I have been around water, whether it be the Pacific Ocean, Atlantic Ocean, Gulf of Mexico, Indian Ocean, or Mediterranean Sea. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
plot comprehension, target adopter, people group teams, church planting movement, entertainment soaps, message spots, planting movements, advocacy media, formative research, parasocial interaction, spiritual receptivity, estimated audience, mediated message, message development, media ministries, prayer guide Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Hiding Place, Siaran Ilomata, New York, Holy Books, Central American, Process Training, Project Description, Strategic Objective, Buru Buru, Information Triangle, Middle East, High Tech High Touch, Jesus Christ, Project Light, Campus Crusade, Holy Spirit, Latin America, Ten Boom, Partnership Agency, South Africa, Tibetan Buddhist, Asia Project, Kitab Suci, Muslims of Utarabarat, Project Report New!
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
All of my life I have been around water, whether it be the Pacific Ocean, Atlantic Ocean, Gulf of Mexico, Indian Ocean, or Mediterranean Sea. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
plot comprehension, target adopter, people group teams, church planting movement, entertainment soaps, message spots, planting movements, advocacy media, formative research, parasocial interaction, spiritual receptivity, estimated audience, mediated message, message development, media ministries, prayer guide Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Hiding Place, Siaran Ilomata, New York, Holy Books, Central American, Process Training, Project Description, Strategic Objective, Buru Buru, Information Triangle, Middle East, High Tech High Touch, Jesus Christ, Project Light, Campus Crusade, Holy Spirit, Latin America, Ten Boom, Partnership Agency, South Africa, Tibetan Buddhist, Asia Project, Kitab Suci, Muslims of Utarabarat, Project Report New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 21
books:
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- The Lexus and the Olive Tree: Understanding Globalization by Thomas L. Friedman on 6 pages
- The Hiding Place by Corrie Ten Boom on page 90, page 96, and page 97
- The Medium is the Massage by Marshall McLuhan on page 5, and page 28
- The Third Wave by Alvin Toffler on page 27, and page 28
- The Third Wave by Rh Value Publishing on page 27, and page 28
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