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Media Tips for Small Businesses: How to Get Publicity for Free! Pamphlet – April 8, 2009


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Pamphlet, April 8, 2009
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Review

In just 22 pages, the booklet Media Tips for Small Businesses: How to Get Publicity - for Free! is a quick read, full of valuable advice and real examples to help you learn how to work with the media to promote your business. The book includes a resource guide and tons of how-to tips to help you get started. --The Arc Magazine

About the Author

The high impact, low cost marketing techniques developed by Whitney Keyes have helped thousands of business people be more successful. Whether you need to make more money or just want to get your name in the news, Keyes' tips work. Fortune 500 companies like Microsoft and organizations like the Small Business Administration regularly rely on her to help get results.

Keyes blends over 20 years of media relations, marketing, communications, and business management experience. As an author, consultant, journalist, social entrepreneur, and media personality, she speaks internationally on a range of business and lifestyle topics. She co-produces and hosts a TV-style show for women on the web, WhitneyandWyatt.com, and a how-to radio podcast on blogtalkradio.com for small businesses. She also writes articles and produces videos about business trends and innovation for The Biz Bite Blog featured on the Seattle Post-Intelligencer's website.

Keyes spent the first part of her career managing her family s art gallery. Her passion for community and business development led her to a position with the City of Tacoma's Economic Development Department for the State of Washington. With her feet on Main Street approach, she helped hundreds of the City s entrepreneurs survive and thrive.

Moving on to Microsoft, Keyes led some of the corporation s first online social marketing campaigns. Working directly with senior executives including Bill Gates, she helped manage many of the company s global marketing and media strategies, including the launch of Office, an $8 billion dollar business, and Community Affairs initiatives like the company s first Corporate Social Responsibility report.

Keyes holds a degree in Communications with a joint emphasis on Public Relations and Journalism and is a member of the Society of Professional Journalists.

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Product Details

  • Pamphlet: 22 pages
  • Publisher: Whitney Keyes Productions LLC; 1 edition (April 8, 2009)
  • Language: English
  • ISBN-10: 0982130414
  • ISBN-13: 978-0982130414
  • Product Dimensions: 8 x 5.3 x 0.2 inches
  • Shipping Weight: 2.4 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #12,853,560 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews

As a small business owner and entrepreneur, I consulted with Whitney to attain media attention for my business, Color in Space. With my own communications background, I appreciated how Whitney's insights and guidance were always presented in such manageable and linear format meeting me right where I was. Her inspiringly positive, easy going, and can-do-anything presence makes her delivery easy to understand and left me feeling confident that of course I would receive media attention! Who wouldn't want to know about my color palettes?!

After getting published in a national magazine this year, I was delighted to find Whitney's handbook. It's been a number of years since we developed my initial media launch, so the handbook has been an exceptional resource to refine my plan for the next round. The presentation and progression of the book are as easy to apply as if I'm still sitting down receiving Whitney's reassuring coaching one-on-one. Now I know Whitney not only has a gift with communicating her PR skills as a consultant, but as a writer too!
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This concise and easy-to-read workbook is just the thing to get small business owners excited - and confident - about pitching the media. Even with all my years of marketing experience, I was able to take away a lot from this short read. Keyes has a knack for breaking things down so that the steps are not only easy to follow, they are extremely feasible. As a brand consultant and author, I work with many small business owners who have to do everything themselves - but getting media attention is something they feel they can't do or something on which they need to spend a ton of money. Keyes reminds readers that treporters are human, and even offers tips on dealing with the fear of pitching them. Her inexpensive, tactical tips are a great reminder of how to tell a good story. I have recommended this book to many clients to help them see how fun and do-able pitching the media can be. A great "starter kit" for PR beginners.
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I would recommend this book to any busy professional, small business owner, non-profit, or if you're in a position where you could use more media coverage to increase exposure for your business. Just as Whitney Keyes advises to pretend you are having a conversation with the reporter, this book changed how I perceive working with the media; I now look at interviews, news story pitches, and articles as a way to share my expertise instead of worrying and stressing about putting myself out there. This formed my belief that I am helping the media to share newsworthy information that their viewers or readers will love. That is a HUGE shift of thinking for me and has resulted in numerous and invaluable interviews, speaking opportunities, and media coverage for my business.
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Media Tips for Small Businesses is an outstanding tool for small businesses. This well-written resource is easy to understand, packed with meaty tips and best practice examples, and is just plain fun to read! Even the busiest of business owners can pick up this book and start using the ideas the very same day. Whitney's impressive background of working with a wide range of businesses - including such luminaries as Bill Gates - shines through in this collection of insightful and proven marketing and PR techniques. I would recommend this book to anyone looking to increase sales fast without a big investment.
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