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Media Training 101 offers proven advice on topics such as gaining control during a crisis, following the rules for interviews, and capitalizing on a story once its out. It explains the fundamentals of good public relations, such as devoting enough time and effort to manage your companys image and relying on facts in a crisis rather than spin, which often appears suspicious. Youll learn to craft a core message that will resonate with the public.
Media Training 101 shows you how to employ proven strategies for communicating your core message effectively, without sounding too rehearsed. Youll learn how to:
Youll also discover what journalists consider newsworthy and how they operate. This information will enable you to develop realistic expectations for media coverage. Ultimately, Media Training 101 teaches you how to work with the press. This is invaluable information for all professionals and business owners.
"If you need one guide to building your brand through media and public relations strategies, this is it. Sally Stewart provides invaluable information about what the landscape is today. I know from my own experience that Media Training 101 worksand works great."
President, SKECHERS USA, Inc.
"Everything you need to know about the care and feeding of the mediaand then some. With equal parts William Randolph Hearst, James Carville and doting Jewish mother, Ms. Stewart delivers a killer guide to coping with the pressand turning it to your advantage."
Managing Editor, Forbes
This helpful, practical guide offers proven strategies for dealing with the news media in any situation. Ideal for company spokespersons, public relations officers, or anyone who will have to deal with the press sooner or later, it also includes expert advice on designing a public relations plan and implementing it effectively. Youll learn how to:
I found the book to be useful as a beginners guide to the media and media relations. It is a very quick read.Published on November 5, 2007 by T. Baker
Media Training 101 gives strong fundamentals for anyone new in dealing with the news media. This book should be a part of any PR pro's library.Published on November 26, 2004 by TJ Walker
I highly recommend Media Training 101. Every one needs media training- and this book is a great place to start. Wonderful tips and guidlines for the beginner and the pro. Read morePublished on December 4, 2003 by Richard H Frishman
This book is the best guide to media training I've seen to date. By dispensing with the war stories that bog down many books of this type, "Media Training 101" focuses... Read morePublished on November 7, 2003 by Erin Powers