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Media Today 2010 Update and Key Readings in Media Today, Academic Package: Media Today: An Introduction to Mass Communication, 3rd Updated Edition 3rd Edition

3.4 out of 5 stars 5 customer reviews
ISBN-13: 978-0415876063
ISBN-10: 0415876060
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Editorial Reviews

Review

"Media Today is the best textbook to understand the organization, economics, and emerging trends within the U.S. media sector. Its institutional focus and the level of detail and updated knowledge it provides in this regard makes it the best textbook for an introductory media course."

Gisela Gil-Egui, Fairfield University


"Media Today puts together all the indispensable components that are required for an introductory mass media course. The goal of media literacy...and the emphasis on digital convergence precisely feels the pulse of media trends today, which is exciting and interesting to students."

Gang Han, SUNY Fredonia

"I adopted the third edition of Media Today and used it quite successfully last term. In my opinion it is, by far the best introduction to mass communication text on the market."

Scott Weiss, St. Francis College

"The students found the book extremely useful for their future careers. They liked the fact that the information was up-to-date, easy to understand, and well-organized."

Mihaela Popescu, California State University, San Bernardino

"What makes Media Today especially stand out is the extra attention to the dynamics of the ever-changing media industries. Joseph Turow's book offers a nuanced, comprehensive, and accessible treatment of how economic incentives and current trends in media matter for us and our democracy."

Matt McAllister, Pennsylvania State University

 

About the Author

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. A former Chair of the Mass Communication Division of the International Communication Association, he has authored eight books, edited five books, and written more than 100 articles on mass media industries.

 

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Product Details

  • Paperback: 712 pages
  • Publisher: Routledge; 3rd edition (March 11, 2010)
  • Language: English
  • ISBN-10: 0415876060
  • ISBN-13: 978-0415876063
  • Product Dimensions: 10.8 x 8.5 x 1.1 inches
  • Shipping Weight: 3.4 pounds
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,784,639 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I teach a course in Mass Media and this is the text we use. Regarding the other review left here for the book.. it is really not meant to be casual or 'easy' reading -- it is meant to be an in depth exploration of (often) complicated issues.

Things I like about the text:
- important vocabulary is pulled out to the margins for easy identification
- the importance of media literacy and cultural implications are explored
- various types of media are addressed *as well as* important tangental issues like conglomerates, advertising, etc.
- modern examples that are easily recognizable to students are used

Things I'd like to see done differently:
- The questions at the end of each chapter/unit could be better. Many of them are purely reading comprehension.. which is fine.. but I'd also like to see questions that require more synthesis or depth of understanding.
- It would be great if there could be some sort cross-reference done within the text.

Overall, I give this book high marks for solid information well presented.
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Format: Paperback
This book is not one you pick up and readily absorb the material. It is a painful read. Something that has to be forced down.
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Format: Paperback Verified Purchase
everything was included that it stated would be. It was also recieved on time, and it was in the condition the store stated it was in precisely.
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Format: Kindle Edition Verified Purchase
Sweet. No pictures for the ebook rental. Awesome support. Thanks amazon. Great cloud reader you've got. Cant even display a picture.
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By nezimon on February 13, 2011
Format: Paperback Verified Purchase
I got what I paid for. Instead of paying for paying an extra 40 dollars for the same book on campus.
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