"Media Today is the best textbook to understand the organization, economics, and emerging trends within the U.S. media sector. Its institutional focus and the level of detail and updated knowledge it provides in this regard makes it the best textbook for an introductory media course."
—Gisela Gil-Egui, Fairfield University
"Media Today puts together all the indispensable components that are required for an introductory mass media course. The goal of media literacy...and the emphasis on digital convergence precisely feels the pulse of media trends today, which is exciting and interesting to students."
—Gang Han, SUNY Fredonia
"I adopted the third edition of Media Today and used it quite successfully last term. In my opinion it is, by far the best introduction to mass communication text on the market."
—Scott Weiss, St. Francis College
"The students found the book extremely useful for their future careers. They liked the fact that the information was up-to-date, easy to understand, and well-organized."
—Mihaela Popescu, California State University, San Bernardino
"What makes Media Today especially stand out is the extra attention to the dynamics of the ever-changing media industries. Joseph Turow's book offers a nuanced, comprehensive, and accessible treatment of how economic incentives and current trends in media matter for us and our democracy."
—Matt McAllister, Pennsylvania State University
About the Author
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. A former Chair of the Mass Communication Division of the International Communication Association, he has authored eight books, edited five books, and written more than 100 articles on mass media industries.