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The Media Writer's Guide: Writing for Business and Educational Programming
 
 
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The Media Writer's Guide: Writing for Business and Educational Programming [Paperback]

William Van Nostran (Author)


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Book Description

0240803167 978-0240803166 December 22, 1999
In The Media Writer's Guide, Van Nostran combines his Scriptwriter's Handbook and Scriptwriter's Workbook to form a single worktext on writing for new media, including multimedia, interactive video, and education and corporate film and video.

Focusing on writing for business and education, The Media Writer's Guide assesses the role of the corporate, medical and institutional media writer in a world of constantly evolving media applications due to technological advances resulting from the integration of video and personal computers. It begins with a study of the linear writing process, then builds on this foundation with advanced instruction that adopts interactive tools and techniques. This step-by-step approach is enhanced with review questions, writing exercises and sample scripts.



The Media Writer's Guide offers practical advice on developing the skills of a versatile multimedia writer. Among the topics covered are: communicating with internal and external audiences; roles, relationships and responsibilities of the writer in a collaborative production process; common interactive media platforms in business and education; program design; writing the multimedia production script; working with the multimedia production team

Script formats for various media and project development worksheets help the novice writer to focus on relevant issues and questions at various stages of the media writing process, culminating in a complete, polished script for both linear and interactive projects.




Workbook approach to both linear and multimedia writing
Covers script formats and provides templates
Many useful forms and checklists

Editorial Reviews

From the Publisher

The Media Writer's Guide offers practical advice on developing the skills of a versatile multimedia writer. Among the topics covered are: communicating with internal and external audiences; roles, relationships and responsibilities of the writer in a collaborative production process; common interactive media platforms in business and education; program design; writing the multimedia production script; working with the multimedia production team. Script formats for various media and project development worksheets help the novice writer to focus on relevant issues and questions at various stages of the media writing process, culminating in a complete, polished script for both linear and interactive projects.

About the Author

William Van Nostran is an Executive Producer with VuCom New Media in Cleveland, OH.

Product Details

  • Paperback: 256 pages
  • Publisher: Focal Press (December 22, 1999)
  • Language: English
  • ISBN-10: 0240803167
  • ISBN-13: 978-0240803166
  • Product Dimensions: 11 x 8.5 x 0.5 inches
  • Shipping Weight: 1.5 pounds
  • Amazon Best Sellers Rank: #1,300,866 in Books (See Top 100 in Books)

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Inside This Book (learn more)
First Sentence:
Writing a book on media likely to be published on the cusp of the twenty first century makes it nearly irresistible to open by gazing into the techno-progress crystal ball and, as so many pundits and politicos of late, prophesize on the unlimited potential of the so-called new media to alter the course of man/womankind for the greater good. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
evaluate app, media production terminology, narrative copy, motion picture format, level design document, assimilation phase, media scripts, motivational objectives, media writer, interactive digital media, rehearsal phase, audience profile, writing for the ear, content outline, linear media, dramatic vignettes, interactive projects, transitional effect, tape stock, camera directions, viewing environment, navigational structure, female narrator, production script
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, World Wide Web, American Express, William Goldman, Maxwell House, William Van Nostran, Donald Murray, Literacy Volunteers of America, Rachel Carson, Writer's Products, Department of Defense, Gloria Gery, Native American, Screen Trade, The Elements of Style, United States Golf Association, American Indian, Julia Child, Mel Brooks, New Key, Peter Elbow, Susanne Langer, Symbol Sourcebook, The Best Coffee Company, Warner Books
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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