The Media in Your Life: An Introduction to Mass Communication (3rd Edition) [Paperback]

Jean Folkerts (Author), Stephen Lacy (Author)

Book Description

ISBN-10: 0205387012 | ISBN-13: 978-0205387014 | Publication Date: June 13, 2003 | Edition: 3

Written by two highly regarded scholars and teachers, The Media in Your Life helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. The 3rd Edition explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

Editorial Reviews

Review

"The text's strengths... are on the emphasis on media history, convergence trends, and marketplaces. I also appreciate that the text is written at a sophisticated yet appropriate level for college students." — Kim Smith, Iowa State University

"The material covered is essential to the understanding of the current student in today's media culture." — Jeanne Rollberg, University of Arkansas- Little Rock

"Authors that forget that they are teachers and try too hard to pretend they're the students' friends don't do their content justice, nor do they model appropriate writing for students to emulate. Folkerts and Lacy don't fall into this trap; they present material credibly, appropriately, and yet readably." — Rebecca Lind, University of Illinois- Chicago

"The overall strengths of Media in Your Life are that it is exhaustively researched and attractively presented. The broad topic of mass media is effectively structured into an accessible format." — Randall K. Pugh, Montana State University- Billings

"The book's emphasis on knowledge students can use in navigating our complex culture is a major strength. Its organization is logical. It is well documented... It provides a solid summary of most significant media-related issues of the day." — William Lingle, Linfield College

"The authors have a good framework to present an overview of the structure and process of mass communication in the U.S. The text is visually appealing and will attract students' interest." — Elizabeth Perse, University of Delaware

Product Details

• Paperback: 512 pages
• Publisher: Allyn & Bacon; 3 edition (June 13, 2003)
• Language: English
• ISBN-10: 0205387012
• ISBN-13: 978-0205387014
• Product Dimensions: 11 x 8.5 x 0.8 inches
• Shipping Weight: 2.3 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,290,342 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Media in your Life is Must Reading for Mass Com Students, May 24, 2000

By 

leroy towns - See all my reviews

This review is from: Media in Your Life, The: An Introduction to Mass Communication (Interactive Edition) (Paperback)

This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America.

5.0 out of 5 stars Media in your Life is Must Reading for Mass Com Students, May 24, 2000

By 

leroy towns - See all my reviews

This review is from: Media in Your Life, The: An Introduction to Mass Communication (Interactive Edition) (Paperback)

This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America.