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4 of 4 people found the following review helpful:
5.0 out of 5 stars Media in your Life is Must Reading for Mass Com Students, May 24, 2000
This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America.
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5.0 out of 5 stars Media in your Life is Must Reading for Mass Com Students, May 24, 2000
This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America.
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The Media in Your Life: An Introduction to Mass Communication (3rd Edition)
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